The company unveiled its new lineup of entertainment, kids and family, news and sports content, for both its linear and streaming platforms.
Paramount Global presented a special edition of 60 Minutes to explore its powerhouse portfolio of leading media platforms, hit content and advertising capabilities during its first in-person Upfront event as a combined company.
Through in-depth interviews, profiles and appearances, the talent-packed program featured Paramount’s accelerated momentum and differentiated playbook to reach everyone, everywhere, at scale.
“I’m thrilled to be back at Carnegie Hall as Paramount with a great story that showcases our broad leadership and expertise as a premium, multiplatform content company,” said Jo Ann Ross, President and Chief Advertising Revenue Officer, U.S. Advertising Sales, Paramount. “We’re transcending platforms with the best IP across every genre and demographic, leveraging our leading broadcast, cable and ad-supported streaming assets to deliver a huge footprint of engaged audiences with the highest-quality video reach for our clients.”
The company’s presentation also underscored Paramount’s first-class lineup of entertainment, kids and family, news and sports content. In addition to revealing the 2022-2023 CBS Fall Primetime schedule, the following new programming was highlighted from BET, Comedy Central, MTV, Nickelodeon, Paramount+ and more.
The titles include 1883: The Bass Reeves Story (Paramount+); 1932 (Working Title; Paramount+); All the Queen’s Men (BET, BET+); Beavis and Butt-Head (Series; Paramount+); Beavis and Butt-Head Do the Universe (Film; Paramount+); Buckhead Shore (MTV); College Hill: Celebrity Edition (BET, BET+); DIGMAN! (Comedy Central); East New York (CBS); Fire Country (CBS); George & Tammy (Paramount Network); Hall of Love: The Ultimate Dating Experience (VH1); Honor Society (Paramount+); Jersey Shore 2.0 (Working Title; MTV); Jodie (Comedy Central); Monster High: The Movie (Paramount+); Real Husbands of Hollywood: More Kevin, More Problems (BET, BET+); Sacrifice (BET, BET+); So Help Me Todd (CBS); Teen Wolf the Movie (Paramount+); The Challenge: World Championship (Working Title; Paramount+); The Ms. Pat Show (BET, BET+); The Real Love Boat (CBS); The Tiny Chef Show (Nickelodeon); Transformers: EarthSpark (Paramount+); True Lies (CBS); Tulsa King (Paramount+); Tyler Perry’s Bruh (BET, BET+); Wolf Pack (Paramount+).
