The General Manager of Condista noted that last year, they launched a couple of groundbreaking products that combine elements of both the traditional and non-traditional markets.
*By Luis Cabrera, Fernando Moreno, and Ana Carreira, reporting from Miami, USA
While Condista is beginning to explore some FAST projects, the distribution company continues to focus heavily on its pay TV products, which still constitute a large part of its business, according to Pablo Mancuso, General Manager of Condista, during his appearance at Content Americas.
“In 2025, we continue with what we started last year. We are a content distributor that still largely depends on the traditional business, as our primary partners are pay TV channels and operators that distribute these channels. Although we are now in the FAST market and on many platforms, we still take great care of the pay TV ecosystem,” Mancuso stated.
The General Manager pointed out that last year, they launched a couple of innovative products that merge the traditional and non-traditional markets. “RCN Total is RCN’s flagship product, including all their pay TV channels, FAST channels, and a library featuring the best of RCN. While we launched it at the end of 2024, our goal in 2025 is to continue its growth,” he said.
Similarly, they collaborated with RAI. “We launched a product called RAI+, combining the best of both worlds: linear content plus the entire catalog. These two products are available for aggregation models with operators, aiming for joint business ventures,” Mancuso added.
Regarding new projects, Mancuso mentioned that they are also working on some additions to their portfolio this year. “It’s always important to have some products unknown to the market. We use these events to seek out such opportunities, perhaps with content that doesn’t yet have distribution. Even though the market isn’t demanding much linear content, good content always finds a place,” he concluded.
