In his new role, he will be responsible for strengthening the company’s brands and products, expanding its presence in key markets, and reinforcing its leadership in the children’s entertainment industry.
The Children’s Kingdom is pleased to announce the appointment of Pablo Cancelliere as Chief Marketing Officer (CMO) & New Business. An executive with vast experience in the entertainment industry, Pablo is recognized for his pioneering role in digital transformation and his expertise in marketing at leading multinational companies.
Pablo Cancelliere joins The Children’s Kingdom to oversee the company’s global marketing strategies and business development efforts. In his new role, he will be responsible for strengthening the company’s brands and products, expanding its presence in key markets, and reinforcing its leadership in the children’s entertainment industry. With his broad experience and strategic vision, Pablo is expected to drive the company’s growth, keeping The Children’s Kingdom at the forefront of market trends and demands, and positioning it for future opportunities.
A key project under his leadership: The Children’s Kingdom’s FAST Channel
The Children’s Kingdom’s FAST Channel strategy, under Pablo Cancelliere’s leadership, aims to broaden the brand’s reach through a free, ad-supported channel. The channel will leverage the company’s extensive content library, featuring beloved children’s songs like ‘Bartolito’ and ‘Lola the Cow,’ and include educational and family-friendly programming blocks. Exclusive episodes and special events will also be produced to further connect with families.
Monetization will focus on targeted advertising, partnering with brands in sectors such as toys, children’s apparel, and educational products, offering relevant ads to a loyal and engaged audience. The Children’s Kingdom will also introduce sponsored segments, providing additional opportunities for brands to connect with their target audiences.
The channel will be distributed through major platforms such as Pluto TV, Roku Channel, and Samsung TV Plus, with additional distribution agreements currently under negotiation, ensuring global reach. To guarantee the channel’s success, the action plan includes selecting and organizing appealing content, securing international distribution deals, developing exclusive content, and leveraging existing channels such as YouTube and social media to promote the channel.
“I believe the FAST model offers an excellent strategic opportunity to expand our brand’s reach, connect with more families, and continue to lead the children’s entertainment market. It’s a critical step forward for The Children’s Kingdom and our future,” said Pablo Cancelliere.
