As a new executive hire, Diana will play a key role in building out the company’s strategic gains across the globe as OTTera continues to make a name for itself in streaming entertainment
OTTera, a multi-service technology provider bringing publishers content to life across all major platforms for Connected TV, FAST, mobile & desktop, announced the appointment of Diana Yurinova as the company’s new Vice President of Global Operations, where she will lead operations and content/channels acquisitions.
“After many years in the content production and distribution industries, I am happy to join a company that builds the bridge between content and technology,” says Diana Yurinova, Vice President of Global Operations. “We see an increase in digital content consumption, specifically in the AVOD space, which seems to be rapidly growing each year. I believe in the OTT/CTV business, and feel extremely satisfied to see our clients and partners learning and successfully exploring new opportunities with us.”
Yurinova joins OTTera after over a decade of experience in entertainment and content, including being involved in the international film business scene for over 11 years. As a prominent figure across Europe and China, Diana will be an integral part of growing OTTera’s global influence. In 2018, Diana spearheaded a strategic partnership, which includes co-production deals and CP distribution in China with Alibaba Group. In 2019-2020, Yurinova held the title of CEO for Hong Kong-based joint-venture FUN Union, a company that produces, distributes and promotes famous Russian animation brands “Kikoriki”, “BabyRiki” and “PINCODE” globally. Diana was also in charge of Russia’s largest animation holding Riki Group global development and distribution from 2016 until 2020. She closed several deals for Kikoriki feature films franchise, secured international distribution for Riki Group’s IP’s. In 2020, she joined National Media Group’s Art Pictures Distribution as a Vice President of Global distribution, and was leading the international monetization strategy of the group.
“Bringing Diana on was an incredible win for OTTera, as her extensive experience in content distribution and sales both internationally and domestically is second to none,” said Stephen L. Hodge, CEO & Co-Founder of OTTera. “We are confident that she will help bring the company to new strategic heights and we look forward to what the future of OTTera will look like for new content partnerships and upcoming acquisitions.”
A well regarded international content professional, Yurinova will help to secure and curate IP for OTTera’s owned and partnered channels as well as assisting partners with content strategy for their services. Yurinova is also working directly with OTTera’s COO on global operations helping to create efficient processes.
“OTTera is changing the way brands and streaming services analyze and utilize platforms through it industry-leading software, empowering media titans to make better decisions for increased exposure and profits, “ added Yurinova. “I am thrilled to join such an innovative, diverse team of executives and engineers and am looking forward to continuing to evolve and expand our services as well as enabling our team to deliver new content effectively and efficiently.”
