The executive spoke with ttvnews at Content Americas to take stock of what last year was like in terms of growth and the agreements that allowed the platform to reach almost every corner of the region.
*By Luis Cabrera, Ana Carreira and Fernando Moreno, from Miami
Already consolidated as one of the most coveted offers in Latin America and US Hispanic, atresplayer is coming off a 2024 of great growth, reaching more audiences throughout the region through strategic agreements.
“We have taken stock of the entire 2024, in which we have grown a lot in the region with agreements and partnerships with operators with whom we already had a relationship,” Orestes Aja Gurría, Head of Digital & OTT at Atresmedia Internacional, began in a dialogue with ttvnews.
“In addition to our distribution on linear channels, we are now adding atresplayer to many of them. 2024 has been a decisive year for the growth of atresplayer in Latam and the US in terms of the number of subscribers, both in the direct-to-consumer mode, and in this other mode of integrating the platform into the commercial offer of large, relevant operators in the Latam market.”
One of the greatest achievements in this regard was that, after having done so in Mexico in 2023, atresplayer was added to Prime Video also in Chile and Colombia in 2024. “With Prime Video there has been a notable growth in the subscriber portfolio,” said the executive.
“In addition, we are fully distributed in Uruguay with agreements with Montecable, TCC, Nuevo Siglo and Antel. We have complete distribution. In all these operators, atresplayer is available in the subscription contract mode and in some cases within the entertainment commercial offer,” he explained.
“In Chile, with VTR, an important operator for us with a long-standing relationship, we are offering atresplayer to its subscribers,” he continued. “And in Mexico, with Claro Video as a reference, after an integration in 2020, we have achieved great capital. It is a great partner for us and we for them, we provide an interesting volume of catalogue. It is available in its entire commercial offer in that contract modality and we are obtaining a great result.”
Thus, the platform reaches various corners of the region with an offer that the executive describes as “for the whole family.”
“The content strategy for the Latam and US Hispanic market is very clear from atresplayer. It is about offering the classic and well-known production of Atresmedia, and also our pure TV offer, entertainment, consolidated formats such as La Voz, El Desafío, everything that is the recurring content that our TV channels produce.”
“As a result of our content agreement with Globo Brasil, Globo Brasil’s telenovelas are also included on atresplayer. We also have a small catalogue of films. And we recently announced the addition of more than 800 episodes of children’s content, a commitment to trying to open up the content spectrum and be an important player in homes, with content for the whole family,” he concluded.