In this role, Richard will oversee Nielsen’s global partnership strategy. This includes maintaining and building new partnerships with companies across the ad tech ecosystem.
Nielsen, the global leader in audience measurement, data, and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.
In this role, Richard will oversee Nielsen’s global partnership strategy. This includes maintaining and building new partnerships with companies across the ad tech ecosystem, as well as ensuring that Nielsen’s partnerships drive innovation and better business outcomes for marketers globally. He will also collaborate with Nielsen’s corporate development team to identify new company growth opportunities.
Rich reports to Nielsen Chief Product Officer Akhil Parekh.
“Client-centric innovation is a driving force behind many of the industry solutions we pioneer and create,” said Parekh. “A big part of ensuring success for our clients is making sure we have the right types of collaborative opportunities in place to help them further drive growth and value for their businesses. Rich brings that strategic, big-picture thinking and ability to connect the dots through his diverse industry background, and we’re excited to welcome him into the Nielsen family.
Rich brings a holistic range of industry experience spanning media technology, business and strategic development, as well as an expertise in driving value for companies ranging from start-ups to large-scale corporations.
Most recently, he led strategic partnerships and business development across Mediaocean, the omnichannel advertising platform. Prior to that, he served as head of corporate business development at Mediaocean-acquired 4C Insights.
Earlier in his career, Rich was a corporate attorney and worked in media investment banking. Later, he pivoted to the business side at Univision, ultimately leading the enterprise development group, where he drove growth through strategic partnerships, investments, and new operating businesses.”
“Nielsen is at the forefront of measurement innovatio,n and I look forward to continuing that legacy for our clients through collaboration and a strategic, forward-thinking approach,” Pacheco said. “By working together, we can unlock new growth opportunities and frontiers in the ad tech sector for both our clients and the industry.”
