As the exclusive licensing agent for Cloudco Entertainment’s brand, Nelvana will secure new licensing deals and work with existing licensees for all merchandise, publishing, and promotions in Canada.
Corus Entertainment’s Nelvana has been appointed as the licensing representative for Care Bears in Canada by Cloudco Entertainment, owner of the well-known entertainment brand.
As the exclusive licensing agent for the beloved brand, Nelvana will secure new licensing deals and work with existing licensees for all merchandise, publishing, and promotions in Canada.
With the Canadian premiere of new animated series Care Bears: Unlock the Magic on DHX Jr. in English, and in French on both Radio Canada (free TV, VOD) and Telemagino (pay TV, SVOD), master toy partner, Basic Fun!, launched figures and plush toy lines in Canada in fall 2020 and are expanding placement in fall 2021. The fulsome licensing program continues to roll out with additional partners including NTD (apparel), Bioworld (accessories), Franco (home), and Penguin Random House (publishing), among others, enabling the Care Bears program to expand online and into every aisle at retail in Canada.
In celebration of the Care Bears’ 40th Anniversary in 2022, Nelvana is currently planning new licensing and retail programs that will launch that year. Additionally, Cloudco is developing a new and exclusive Care Bear for Canada – True North Bear. True North Bear is a happy bear who loves nature’s boundless beauty and his homeland, Canada. By helping others care about nature, True North Bear inspires respect for the earth everywhere.
“Nelvana has a long and revered history with Care Bears, having produced two films in the 2000s – Care Bears: Journey to Joke-A-Lot and The Care Bears’ Big Wish Movie,” said Mellany Masterson, Head of Nelvana Enterprises. “Given our cherished, deep-rooted ties to Care Bears, we look forward to working with Cloudco, Canadian retail partners, and licensees to promote the brand while expanding Nelvana’s extensive portfolio that appeals to a multi-generational demographic.”
“Nelvana’s previous experience working with the Care Bears brand makes them the perfect licensing partner to bring onboard to lead the merchandising efforts in Canada,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment. “We are so fortunate to have Nelvana’s valued expertise and esteemed relationships in the Canadian market to reach both existing Care Bears fans, and new generations, with the well-loved brand.”
In addition to the new Care Bears: Unlock the Magic placement, other Care Bears’ series currently on-air in Canada include the CGI-animated Welcome to Care-a-Lot on Telequebec and the Netflix Original Care Bears & Cousins on Netflix.
Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care.
