Even during a tough 2024, The Kitchen was able to add new partners across Europe, proving the value of having an office in the heart of London led by experienced executive, Julie Beneteau.
At the beginning of 2024, The Kitchen appointed Julie Beneteau as director of International Sales, making the strategic decision of creating a London office, led by the experienced executive, which allowed the company to growth its portfolio across Europe.
“Although it has been a tough year again for our industry in general, we have added a number of new European clients to our portfolio,” explains Beneteau. “I do believe that by my being in the heart of London, and close to our European clients, that we’ve positioned ourselves to move as the industry moves.”
With operation hubs in Miami and Madrid, plus the different offices like London included, The Kitchen is able to work 24/7 to meet both the demands of its clients as well as their own high standards.
As an example, The Kitchen is fully engaged in educating themselves in the latest trend of the business, AI: “We are working with AI companies in order to see how we can use it best, whilst staying true to our core values: delivering the best quality to our clients at the best price,” says the executive. “We want to see how we can make the best use of AI whilst remaining ‘human’.”
After a difficult 2024, still affected by the strikes in Hollywood from the previous year, Beneteau is confident that 2025 might prove to be a busier year.
“With content that does travel the world today, we are seeing clients preparing way in advance for international sales,” she explains. “Many of our clients are now opting to prepare content prior to making a sale in an individual territory, giving them the ability to immediately provide ready to go programming in all languages, for all formats and for all venues”.
During MIP London, Beneteau will be joined by Deeny Kaplan, the company’s EVP: “We already have an extremely full schedule for the week, so while the attendance may not be as full as Miptv, we are already seeing interest in what The Kitchen has to offer.”
Beneteau will also be participating in the Council of Content Delivery & Security Association (CDSA) Day, on Thursday. The executive has been named Co-Chair of the Localization of the CDSA. “This is a nomination by my peers which shows that my dedication to the industry over the past 20 years has truly paid off,” she adds.
