The event concluded its last edition at the Palais des Festivals with a clear need for reinvention, which reinforces the commitment to inaugurate its new brand and headquarters on the other side of the pond in 2025.

*By ttvnews, from Cannes, France

After three days of activities at the traditional Palais des Festivals, Miptv concluded what was its last edition in Cannes, where it first opened its doors in 1963.

“As the curtain drops on Miptv 2024, we want to extend our heartfelt thanks to the entire entertainment content community that has been making this gathering such a unique occasion, year after year,” said RX France, organizers of the event.

Perhaps demonstrating the need for a new venue, this edition of the event registered less attendance than usual, with 3,537 attendees from 84 countries, as revealed by the organization, albeit high attendance of large companies from key territories such as Turkey and Europe, and plenty of movement in the halls of Riviera 7.

In its first two days, the event led to several production announcements and content screenings by Turkish companies, such as the presentation of One Love, by Global Agency; that of Secret of Pearls, by Kanal D; Like There Is No Tomorrow, by Inter Medya; or fiction news from ATV, Mistco, Madd or MediaHub, among others.

On the Spanish-speaking side, RTVE presented its big bets, including series such as Operación Barrio Inglés and Esto no es Suecia; while Brazil’s Globo once again demonstrated the popularity of its drama, Pantanal.

On the conference side, The Wit’s traditional Fresh TV sessions were offered, presenting the highlights in fiction and formats from recent months; as well as several talks focused on the future of the industry, international co-production, Artificial Intelligence and the role of women in the entertainment industry.

Eyes set on London

With its 2024 edition completed, Miptv leaves the Palais des Festivals behind to open its doors again in London, with a new name and headquarters, inaugurating the first MIP London on February 24, 2025.

“Forget the showroom, and think more screenings, meetings and networking,” said Lucy Smith, director of the Entertainment Division at RX France. “MIP London is an international multi-genre Mip market and networking event”.

MIP London, which will take place from February 24 to 27, with a pre-opening on Sunday the 23rd, “will take place alongside BBC Showcase and London TV Screenings. However, it is not about competing with existing screenings, but rather complementing them,” she explained.

Prior to its trip to London, the next step for Mip events is of course Mipcom in October, which will maintain its headquarters in Cannes at the Palais des Festivals and is preparing for an edition with several new features in terms of agenda and activities, demonstrating more and more the need to reinvent the traditional events of the audiovisual industry.