The third day of the event once again marked the recovery of the sector, with the organization sharing the numbers of participants (around 11,000), sharing news about the upcoming Miptv 2023 and with more announcements from the buyers, producers and distributors present.

The third day of Mipcom concludes with the announcement of the main figures of the event, confirming a clear recovery with nearly 11,000 participants from 108 countries, according to the organization.

The event recovers in number of participants with a figure similar to the pre-pandemic days, with about 11,000 participants, exceeding the organization’s own expectations by about a thousand attendees.

“Of the total [of participants], 3,100 were buyers,” said Lucy Smith, director of Mipcom Cannes, during the press conference. In addition, Ella Smith explained that the countries that contributed the most buyers to the event were the United States, the United Kingdom, France, Germany and Spain.

Regarding the next edition of Miptv, Smith said: “I promised you in 2019 that we would transform Miptv and last April we fulfilled that promise to offer a more productive and concentrated market. And we are growing again. We have heard the message of the industry and , again, in response to their needs and demands, we have rethought Mipdoc, which will be at the heart of MIPTV to become the annual international platform in Cannes for the launch of documentaries and factual programs.”

Miptv will celebrate its 60th anniversary and will take place from April 17 to 19, 2023 at the Palais des Festivals.

As for those present at Mipcom, the event shows a clear recovery inside and outside the Palais de Festivals, highlighting several positive impressions and relevant agreements for the sector.

“We are opening our new studios in Brazil with 23 theaters, Dolby theaters, as well as movie theaters,” Françoise Nieto-Fong, director of Centauro’s Content Distribution Division, told ttvnews.

“We are working at full capacity with oin Colombia, and, in Miami, we are gearing the studies more towards English”, added the executive.

José Antonio Salso, head of International Acquisitions and Sales at Atresmedia, highlighted the good times the company is experiencing in terms of diversity of content and distribution commitments: “We come to the market with two very different production lines. One main  one, in which we continue to work with productions for Antena 3, our linear channel for the whole family, with very recognizable series. Together with that one we have opened another pipeline for Atresplayer Premium, our digital platform”.

“The strategy is to produce between 12 and 14 new series for next year,” said Salso.

This offer of fictions allows the Atresmedia sales area to diversify its portfolio of international clients.