RX France confirmed that over 40 first-time exhibiting companies from 21 countries are set to make their Mipcom debut.
Billed as ‘the mother of all entertainment content markets’, the 38th edition of Mipcom Cannes takes place 17-20 October in the Palais des Festivals and sees MipJunor returning to its pre-market schedule (15-16 October) at the JW Marriott Cannes.
Five weeks from opening, the ‘supersized’ market is now tracking to welcome over 10.000 delegates from 96 countries, the demand further underlining a strong content sales and acquisitions climate and overwhelming sentiment to return to in person international meetings.
In total, 300+ exhibiting stand holders are now confirmed to take exhibition space for the annual International Co-Production and Entertainment Content Market, with the TV industry’s major global studios, platforms and groups back in force. The majority of these are returning with pre-pandemic size stands (or larger), thus bringing the outdoor builds surrounding the Palais des Festivals and along the Croissette Beach back for the first time since 2019.
Over 40 first-time exhibiting companies from 21 countries are set to make their Mipcom debut.
“The confirmations just keep coming for Mipcom Cannes’ comeback year. The appetite for a full-strength international Mipcom could not be more apparent and is clear evidence of a confident, energised global TV industry. We are grateful for the overwhelming enthusiastic response to date to plans and particularly for the inaugural Producers Hub. We have a few more exciting announcements to share in the coming weeks before the global industry convenes en masse in Cannes for a supersized Mipcom,” says Lucy Smith, Director of Mipcom Cannes and MipJunior.
Central to 2022’s Mipcom Cannes is ‘The Seaview Producers Hub’, a new event space set against the backdrop of Cannes’ iconic sea view and reflecting a continued focus at the market on development, Co-Production and funding partnerships.
A catalyst for commercial and creative international deal-making, the hub will be driven by a comprehensive programme running from 8.30am to 5.30pm daily. Delegates will hear directly from key players in Co-Production, including Lars Blomgren (Banijay), Matt Brodlie (Constantin), Leona Connell (Newen Connect), Emanuelle Guilbart (APC), Mourad Koufane, (France Télévisions), Sharon Levi (YES Studios), Anke Stoll (Keshet International), Christian Vesper (Fremantle) and Elly Vervloet (VRT), in a series of curated panel sessions and in-depth case studies.
Sessions include exclusive presentations on cultural and economic trends within the area, deep dives into regions and genres experiencing explosive growth (i.e Spanish Language, African Drama), international platform commissioning strategies and a track dedicated to documentary.
Also, and further building on the Producers Funding Forum established at Mipcom in 2018, investors and gap financiers will outline examples of creative deal-making alongside their own wish lists and strategies.
