Taking stock of what’s left behind by this new edition of Mipcom, the results seem positive, with numbers that exceeded expectations and great expectations for the next stop in the calendar of events: MipCancun.
Those who participated during these four days of Mipcom at the Palais des Festivals in Cannes will have felt the enormous emotion of being reunited with their long-time colleagues and friends. The prevailing spirit in all cases has been one of congratulations and pleasant surprise in the face of expectations set far below in relation to what ultimately happened.
“The meetings, even if they were different, even if they were at a different pace, were held normally and, as always, whether there are 4,000 or 12,000 people at the event, if you know who you want to see and why, your agenda is full of meetings that are more than productive. That’s the feeling we get from this event,” said Vladyslav Riashyn from Russian company Star Media.
The conference agenda, meanwhile, had several high points, such as the traditional conferences offered by The Wit and its selection of fresh fiction and formats; or the Women in Leadrship Keynote held during the first day with the participation of Bibiane Godfroid from Newen Studios, Channel 4’s Alex Mahon and Wemake’s Bouchra Rejani.
During the second day, the talk by Françoise Guyonnet and Anne Cherel from Studiocanal stood out, together with Marc Levy, bestselling author and showrunner. And during the third day, the Forum on investment funds and the Keynote around the eSports Bar stood out.
The social activities at the end of the day included the presentation of the new ONSeries Lisboa market, scheduled for the next 25 and 26 of November and designed to learn more about the fictions of Portugal; as well as the cocktail organized by Eccho Rights, the traditional opening party, the launch of the new KION platform and the closing of the fourth edition of the Canneseries with its red carpet and the award-winning series, including Mister 8 for the best series of fiction, About Saturday for best short series, The Allegation with the Dior Grand Prize and the audience award for best series for Awake.
Among the distribution news at this edition, the good moment that the audiovisual sector in Spain is experiencing stands out as a whole, among which was the presentation of RTVE’s Sequia, recently also presented in Iberseries.
But what many talked about during these four days, didn’t take place in Cannes, but will take place in mid-November, and in Cancun.
Indeed, the good results of this first experience after a long slumber has led the majority of the companies interested in Latin America to analyze their potential attendance at MipCancun. If such attendance is confirmed, the next MipCancun may very likely be one of the first events to have an audience similar to that of its pre-Covid editions.
Meanwhile, the industry will have to wait and see how everything evolves and adapt to the new circumstances.
