In an interview with ttvnews, Rocío Cachero, Head of International Sales at Mediterráneo Mediaset España, reviews the new titles the group will be presenting at this year’s market in Croatia.
Present in dozens of territories and on international screens, Mediterráneo Mediaset España Group has a content catalog -both fiction and formats- that is recognized by audiences not only in Europe and Latin America, but worldwide.
The group knows firsthand the importance of participating in strategic markets throughout the year, in order to replicate the great success of its titles beyond Spain’s borders and forge new ties with key players in the international market.
As the next destination in its annual calendar, the Spanish giant will be present at NEM Dubrovnik, which stands as as an ideal showcase to present its new content to buyers and partners in Eastern Europe.
In the following interview with ttvnews, Rocío Cachero, Head of International Sales at Mediterráneo Mediaset España, shares the highlights of the group’s lineup for this new edition of the event in Croatia and their main objectives for the market.
What motivated Mediterráneo to participate in NEM Dubrovnik this year?
Mediterráneo Mediaset España Group participated in NEM Dubrovnik for the first time in 2019, and we’ve kept the date marked on our calendar ever since. Year after year, we see significant growth in the market, which has undoubtedly found its niche and become an essential event for the region.
What will be the main goals of your presence at the event?
NEM fits very well within Mediterráneo’s international strategy because it allows us to have a strong presence in a market that, although more regional, brings together relevant buyers and partners from Eastern Europe. It is an excellent platform to showcase our catalog, especially our most recent titles.
Our presence is even more important given the absence of Miptv, which leaves a gap in Europe in the second quarter of the year. Therefore, NEM is important for strengthening networking with our current and potential partners, in addition to generating new opportunities and meeting new clients in the region who don’t usually attend other events.
What titles or projects will you be presenting at this edition?
Among our most notable new releases for this edition are several fiction titles that cover different genres and audience profiles.
Our main launch is La favorita 1922, an ambitious period series that premiered with great success on Telecinco and currently has a second window on Netflix. It’s a series that has generated significant global interest, with pre-orders in more than 20 territories before its premiere. We believe its quality and subject matter make it a great fit for channel schedules in Central and Eastern Europe.
We will also present Point Nemo, a highly-produced science fiction thriller with a top-tier cast. The series premiered to great success on Prime Video, and we believe it has enormous potential for pay TV operators and VOD platforms looking for content with an immersive and compelling narrative.
Finally, we will highlight Detective Romi, a procedural series with an original narrative approach, starring a detective with a powerful personality who has a very unique way of solving the cases presented.
Each of these titles reflects different editorial commitments within our international strategy.
What opportunities do you currently see in Central and Eastern Europe for Spanish content?
Eastern Europe has always held great potential for Mediterraneo. We work extensively with channels and platforms in the region, both in broadcasting canned content and in adaptations of our formats. Countries such as Croatia, Slovenia, Slovakia, Romania, Bulgaria, and the former Yugoslav countries regularly broadcast our content, so the region offers us many business opportunities.
What type of content do you think generates the most interest in these markets? Is there a boom in specific genres?
Fiction is undoubtedly our go-to content in the region and the one with the greatest potential, but there is no common predominant genre for the channels or territories. Although there are certain similarities across the region, each country has very specific interests. In Bulgaria, for example, our comedies are extremely successful, which is unusual, with La que se avecina leading the way and having been broadcast for over a decade. There are also many specificities depending on the client. In Eastern Europe, there is a strong predominance of free-to-air channels, and it’s a region where we’ve worked extensively with format adaptations: Escenas de matrimonio was adapted locally in Croatia for Nova TV; Chiringuito de Pepe was adapted locally in Hungary for TV2 and is currently optioned in Croatia; and Señoras del hampa and El Pueblo are optioned in Poland.
