The appointment is part of a new operating model for its entertainment and sports businesses in Latin America, designed to drive its global growth strategy.
The Walt Disney Company today announced a new operating model for its entertainment and sports businesses in Latin America, designed to drive its global growth strategy.
Under the new structure, which reflects the successful model implemented in The Walt Disney Company EMEA earlier this year, Disney’s entertainment and sports operations in Latin America -including Direct-to-Consumer, Theatrical Distribution, Platform Distribution, Local Original Content, Sports, Marketing, Advertising Sales, and Entertainment Networks- will report directly to the global leaders of their respective businesses, based in the U.S.
The Regional President for Latin America will continue to represent Disney in the region, responsible for consolidating strategic priorities and financial results, coordinating teams at the regional level, and leading local initiatives across all businesses (excluding Disney Experiences).
The regional president will also oversee the Human Resources, Communications, and Finance functions.
In addition, Disney announced the appointment of Diego Lerner as Honorary President of The Walt Disney Company Latin America in recognition of his invaluable contributions to the company over the years.
Martín Iraola, who has been leading the Latin America region on an interim basis, will assume the role of President of The Walt Disney Company Latin America.
Iraola will report to Alan Bergman and Dana Walden, Co-Chairmen of Disney Entertainment, and to Jimmy Pitaro, Chairman of ESPN.
“Latin America plays a vital role in Disney’s global success. It is a dynamic region with immense growth opportunities, and this new unified structure will propel Disney’s business forward and enhance our ability to offer consumers around the world the best entertainment and sports,” said Bergman, Walden, and Pitaro. “We are fortunate to have exceptional leadership in the market.” Martín’s deep understanding of the market, audience, and industry will bring a fresh and innovative perspective to Latin America and help us continue accelerating our global growth.”
“I am honored to lead a top-tier team, alongside our global leaders, and to capitalize on the opportunities the region offers. Having been part of the team that laid the foundation for Disney’s growth in Latin America, I am privileged to continue expanding Disney’s reach, telling impactful stories, and creating lasting emotional connections,” said Iraola.
