Barça Games is the first video game platform in the world created by a sports club, aiming to launch initiatives to create a long-term digital space where fans can interact in never imagined ways.
Barc Games is pleased to announce Marcelo Liberini as the new General Director. With a vast experience in the digital business, Marcelo joins us in Barcelona to lead a team of over 100 people, enriching our team with his remarkable talent and expertise.
Marcelo Liberini boasts a proven track record of 25 years of success, serving as an executive leader in innovation, transformation, and digital business. He has overseen the creation of new products in Colombia and Argentina, working for media giants such as Grupo Clarín and Caracol Television. Over the years, he has managed technological business projects across various industries including telecommunications, media, retail, banking, public administration, logistics, consumer products, and gaming.
Barça Games is the first video game platform in the world created by a sports club, aiming to launch initiatives to create a long-term digital space where fans can interact in never imagined ways. The platform stems from the collaboration between FC Barcelona, Mas Ros Media, and FIReSPORTS.
Users will have access to a range of activities that promote interaction with other fans. The launch of this new platform is scheduled for April 2024 and it’s part of the organization’s commitment to creating digital entertainment content, aimed at reaching new audiences and engaging with new generations.
At Barça Games, we aim to bridge traditional sports with esports, offering a large variety of activities for users to enjoy on the platform. From enjoying music on Spotify to diving into their favorite video games, engaging in tournaments, connecting with fellows and fans, and accessing our exclusive store to buy a Barça Games’ t-shirt, as well as tickets to concerts or sporting events, there’s something for everyone to enjoy.
