The drama is one of Turkey’s highest-rated series and will now be reaching US Hispanic audiences.
Today Madd Entertainment announced at LA Screenings Independents that Türkiye’s #1 drama would be coming to the United States on Telemundo, one of the leading media companies serving Hispanics in the US and around the world.
Blooming Lady, broadcast locally under the title Bahar, is one of Türkiye’s highest-rated drama series of the past five years. The female-led drama has become a true phenomenon and is #1 for both men and women across all demos. The series’ audience continues to grow, with the 11th episode achieving a whopping 35.44% share of primetime viewers in the competitive ABC+20 demo.
“Telemundo is one of Madd’s strongest broadcast partners, so it only makes sense that Türkiye’s hottest title in years will have a home there,” said Özlem Özsümbül, Madd’s Head of Sales. “We know that Blooming Lady is in good hands. With their help, it will reach millions more viewers across the Western Hemisphere. We are confident that the series will also perform very well around the world and will be appreciated by the international audiences just as well as in Türkiye”
Madd and Telemundo first teamed up in 2018 to bring My Little Girl to the US Hispanic market, where it dominated its timeslot under the title Todo Por Mi Hija. The appetite for Turkish drama has only grown since then, with many of Türkiye’s top titles appearing under the Telemundo banner, including A Woman Scorned, Abandoned, All About Marriage, Be My Sunshine, Family Secrets, Flames of Fate, Gülcemal, Hidden Truth, Love is in the Air, Love Storm, My Dad My Hero and The Family.
Blooming Lady is based on South Korea’s Dr. Cha. MF Yapim’s version features Demet Evgar (Flames of Fate) in the title role along with an all-star cast including Buğra Gülsoy (My Little Girl, Fatmagul), Mehmet Yılmaz Ak (Family Secrets), Hatice Aslan (Farah), and Ecem Özkaya (Matter of Respect).
When stay-at-home mother Bahar faces a life-threatening illness, she decides to make some changes in her life. She goes back to complete the medical residency she had to give up 20 years ago, even though that means working under her husband, the Chief Surgeon, and with her son, another first-year resident. Neither they nor her teenage daughter are happy about it, but Bahar finds satisfaction in her new life. Unfortunately, returning to the hospital also means learning some hard truths about her husband and the life he’s been leading away from their family. Ultimately, Bahar rebuilds her life along new lines filled with hope, love, and self-reliance.
