The company plans to cover all international markets, but its eyes are always set on trending or emerging markets, where Latin America and Turkey stand out.
*By Luis Cabrera and Fernando Moreno, from Los Angeles
With teams spread around the world to participate in different markets, The Kitchen envisions a very fruitful 2024, which will allow them to cover the entire world with their content dubbing services, increasingly in demand in new territories and with an exciting prominence of Latin America, where they see significant growth.
During the first day of LA Screenings Independents, we spoke with Lilly Páez, sales director of The Kitchen, who commented that after a somewhat tricky 2023, they could see a lot of production from Latin America, “Many companies that are opening and expanding into Latin America, or towards the English-Spanish market, or that want to have that target and produce in the region.”
Paez noted that The Kitchen has studios in the U.S. to bring that content from Spanish to English. “We also have our studios in Latin America, which help us with ALS and BPO dubbing. That’s why we are here because Latin America is going through a moment of growth in terms of production,” he said.
By 2024, the dubbing company plans to be in all markets. “With our teams, we participate in different events at the same time, and where we can’t be, our Global Influencers participate. In this way, we develop the ability to cover the whole world,” said the sales director.
For her part, Dina Behar, Vice President of Business Development at The Kitchen, mentioned that the company has grown organically. “Identifying more powerful markets and emerging markets where content is becoming a priority to take and export. It is with that in mind that we have decided where to open our next studios.”
The executive pointed out that Turkey, for example, is a great market for The Kitchen. “Germany is a territory where the dubbing business has been maturing for many years, as well as Israel, France, Italy, Spain and Hungary,” she added.
According to Behar, in order to meet the demand for their services, they maintain a constant alliance with theater schools to train new dubbing talents, because although many come from acting, they must develop special skills that the art of dubbing requires. In Miami they hold their Dobbing Worshops, activities that help identify people who have that potential and train them.
