In the following interview with ttvnews, Kuky Pumar, executive director of The Children’s Kingdom, talks about the success and growth of the channel in the region, and its new initiatives for this year on and off-screen.
Kuky Pumar, executive director of The Children’s Kingdom, the Spanish-language channel with the most views on YouTube, was one of the main protagonists of the last edition of Content Americas in Miami, where he offered a special keynote to share his vision on how to succeed in the digital environment, as well as ideas for children’s channels and producers who try to work around the creator economy.
And to delve deeper into these issues, the executive spoke to ttvnews after the conference and reviewed the growth of the channel in the region and the international market.
“How did the success of what has happened with our distribution come about?” began the executive. “At the beginning it was difficult for us to evangelize and try to get the first platforms to incorporate us. Now it’s starting to become automatic.”
“For example, we are a part of Clan in Spain. Our characters appeared in the Three Kings’ Day parade in Madrid and they were acclaimed by the children. Our live shows, which are in more than 14 countries, work very well. All this generates the confidence that this on-screen success also transcends the screen and reaches merchandising, theaters, and that it is a real success,” explained the executive.
The character of Bartolito was one of the main protagonists in the TVE 2025 Three Kings’ Parade, which toured the streets of Madrid on Sunday, January 5, being the most recognized and popular in the country. Thanks to the notable success of the series La granja de Zenón and Bichikids on the Clan TV channel, the beloved character was present at this event so eagerly awaited by the little ones and their families, marking his second participation in this emblematic celebration.
The presence of The Children’s Kingdom in the Three Kings’ Parade is a reflection of the growing impact and recognition of its characters among children’s audiences. After the success achieved in 2024, with the participation of characters such as those from La granja de Zenón, this second year of participation underlines the affection and relevance of the brand on Spanish children’s television.
“We started in South America with Pluto TV, and they also added us in Spain and now in the US. We are also working very well with the people at ViX, they are happy, they ask us to create new channels,” he added.
In this sense, the executive explained that there are many FAST channels and that is why “one has to put together programming that is premium.”
“And what our FAST channel has is that it has a created audience. They place it and it is automatically seen,” he stressed.
The FAST Channel of The Children’s Kingdom was launched last October in strategic partnership with the Amagi solution, and through Samsung TV Plus, in Mexico and Brazil. The channel is designed to offer educational and high-quality entertainment, reflecting the commitment to bring safe and enriching content to families, so that the little ones can enjoy a unique experience.
“Now we are experimenting with different things. Our songs are in more than 10 languages. In the US we are going to generate a bilingual Spanish and English signal, with songs in both languages. Not only does the Latin public want their children to keep their native language, but also Anglo parents know that their children have Latin classmates and want them to learn Spanish in a simple way. That is the positive part of this whole business,” he concluded.
The Children’s Kingdom continues to lead the global children’s segment as the #1 Spanish-speaking channel and #15 globally on YouTube, which reached 250 million subscribers by the end of 2024. It has more than 65 channels in 10 languages and will reach 65 billion views this year.
In addition to leading the digital content market, The Children’s Kingdom has live experiences, musical shows in theaters, mobile applications, products developed based on the characters and is present on the main paid content platforms, such as Netflix, Max and Amazon Prime.
