The agency seeks to expand Korean culture throughout Latin America and already has a business center in Argentina, a territory where they plan to integrate companies from both countries through events and collaborations.
*By Rosa Fuentes, from Buenos Aires
The arrival in Argentina of the Korean Creative Content Agency (Kocca), is the definitive step for the expansion of Korean culture in South America. The agency will be in charge of serving as an intermediary between Korean and Argentine content creators, initially in events that are already taking place in the country such as Comic Con and then, with the creation of new B2C events where companies from both countries can be present.
The phenomenon of K-dramas and K-content in general, has taken great steps towards its globalization and has an enormous presence in territories such as the US, but the vision is to achieve a global positioning, and this includes Latin America. For this reason, Kocca is beginning to build new roads by opening of its business center in Argentina, the third in the territory after Mexico and Brazil.
“We decided to open our branch in Argentina, because from our point of view, Argentina has a more extensive culture compared to other Latin American countries and we consider that it will be an open territory to expand the culture of Korea. We have branches in Mexico, Brazil and the opening in Chile is being considered,” Seung Joon, director of the Business Center in Argentina, said to ttvnews in Buenos Aires.
According to Seung, until now there has not been much rapprochement between the cultural content of Korea and Argentina, perhaps due to the distance between the territories. “The first step we are considering is to generate some event that favors the connection between the production companies of Argentina and Korea. The idea is to generate connections between the companies of both countries, global companies that are related to content development,” he said.
The first step that Kocca is planning is to invite Argentine companies to Korean events, “so that they can get to know Korean culture better, and at the same time, we are thinking of inviting large Korean content companies to large events in Argentina such as Comic Con and other events that are already taking place. Our role is to form connections between content companies from both countries, so that they can generate partnerships and then provide subsequent support for joint work,” he said.
Among the plans of the Korean business center in Argentina is to open new events to give visibility to content production companies from both countries. “We are considering opening some B2C business exhibitions to integrate both companies. Although the first alliances have not yet been established in Argentina, they are in the phase of establishing contacts and brand recognition,” said Seung.
K-content emerged in Korea, but has become widespread globally and is very popular in territories such as North America. “The collaboration with Argentine culture hopes to achieve the globalization of content in Latam. We aspire to do this by incorporating aspects of Latin American culture in the new content,” concluded the Kocca executive.
