The CEO of Global Agency spoke to ttvnews at Natpe Miami about the special session he will be hosting today during the event, as well as the new titles the distributor is presenting for the international market.
*By Rodrigo Ros, from Miami
Always a staple at every Natpe, Global Agency has one again made its way to Miami to participate in a new edition of the event, to showcase its latest productions for the international market.
And this year is a standout one, as Izzet Pinto, CEO of the Turkish distributor, is hosting a special session about marketing and distribution.
“Today I have a special session about the marketing business integrated into distribution. I will be talking about all the marketing opportunities in the distribution business”, Pinto said to ttvnews at the event in Miami.
Titled “Marketing Meets Distribution“, the lively keynote presentation will focus on the pivotal intersection of marketing and distribution in the TV business, exploring the power of 360-degree communication strategies and unveiling the secrets of the extraordinary marketing campaigns that have propelled Turkish dramas to unparalleled success worldwide.
In addition, the distributor is also presenting its newest titles for the market, both scripted and unscripted.
“Since 2007 we have been attending Natpe. We are big fans of the event,” the CEO explained. “Here at our stand we are highlighting our new projects, Red Roses, and the latest format, Last One Shining,” he added.
Red Roses tells the poignant story of Meryem, married off at 14 in an Islamic sect, and now battling bravely to prevent her daughter Zeynep suffering the same cruel fate as the bride of the sheikh’s grandson.
