According to Sánchez, Mipcom Cannes has been an exciting market, and they are delighted with the results.
*Produced by Luis Cabrera and Ana Paula Carreira, reporting from Cannes, France.
Global Agency presented its new format, Celebrity Dreams, during Mipcom Cannes and has already closed several deals to bring the content to various territories. Iván Sánchez, Global Agency’s Sales Director for Latin America, told ttvnews that they also expect the format to be well-received in Latin America.
“We’ve been presenting a new format called Celebrity Dreams, which I hope will be well-received in Latin America. We’ve already closed several deals for the US, the Middle East, and some European countries. This format combines a winning formula that people love: celebrities and dreams,” he said.
According to Sánchez, Mipcom has been quite an interesting market. “We’ve had a good number of meetings, and they’ve been high-quality.”
Regarding deals for series, Sánchez noted, “We continue to see high demand for Turkish content in Latin America, for which we’ve been closing new deals. So, we’re delighted and looking forward to meeting again at MipCancún.”
The Innovative Program: Celebrity Dreams
This format will transform how we see famous people, revealing them in a new and inspiring light. It’s a show that reminds us that everyone is chasing a dream and makes us wonder what dreams we still have to fulfill.
Each episode begins in the star’s home, telling the story of their journey to fame before revealing their hidden fantasy—whether they dream of becoming actors, singers, or artists, or of meeting someone influential from their past. It could be a superstar singer performing on the street or a celebrity who suddenly reveals their identity at the wedding of someone who admires them.
They might reconnect with a childhood mentor or someone who played an essential role in their life, meet people similar to themselves, or even start a charity organization.
Celebrity Dreams takes you on an emotional journey of discovery, leading to a new and fascinating understanding of famous individuals, while also changing how they see themselves.
