Kate Buchanan is named EVP, Americas and Global Partnerships; Rob Kaplan expands his US sales role to include LatAm; Maria Ines Rodriguez joins as VP Sales, US and LatAm; and Eisha Fremerman joins as Sales Manager, US and Latin America.
ITV Studios has appointed seasoned media executive, Katie Buchanan as EVP Americas, Global Partnerships. She joins from A+E Networks, having also held a variety of Programming Strategy and Acquisitions roles at NBCUniversal and Viacom, she will report to EVP Global Sales & Commercial Strategy, Tom Clark in London.
Katie will be responsible for driving revenue growth and maximising the potential of ITV Studios’ finished content and formats across the US, Canadian and Latin American markets. She will lead the Los Angeles-based team of 11 supported by Rob Kaplan, who has expanded his existing US sales remit to include Latin America, Craig Bohland, VP Sales Canada and Laura Rhodarmer, Head of Brand Partnerships for USA, Canada and Latin America.
Katie and the team will also work closely with Jemma Harvey, SVP Scripted Global Content and Co-Productions based in London.
New to the team also are Maria Ines Rodriguez, who joins as VP Sales US and Latin America, having recently held the position of VP SVOD Acquisitions at TelevisaUnivision (ViX) and prior to this SVP Content & Sales at Disney, and Eisha Fremerman, Senior Sales Manager US and Latin America who joins from QVC where she was a Streaming Programming Consultant and prior to that an Acquisitions Manager at Britbox.
Kate Buchanan said, “I’m excited to be joining this amazing company and incredible team of people. ITV Studios produces and represents some of the best content in the business, and I’m thrilled at the opportunity to help drive additional revenue opportunities for their premium and diverse content”
Tom Clark, Global Sales & Commercial Strategy ITV Studios, said, “I’m really delighted to welcome Katie to ITV Studios. We were looking for a strategic leader and a natural relationship builder with a deep understanding of our buyers, as well as someone who would challenge the status quo and I think we have found that in Katie. With the expansion of Rob’s role to cover US & Latin America, the additions of Maria and Eisha and the great work that Craig is continuing to do in Canada and Laura on formats, the team is perfectly positioned to take our business with our valued partners across the Americas region to the next level.”
Katie boasts over 20 years of experience in content strategy, acquisitions, and leading high-performing teams at prominent media companies, including NBCUniversal, Viacom, and A+E Networks. She has driven successful co-productions and acquisition deals across major networks. In her recent role as SVP of Programming Strategy at A+E Networks for Lifetime and Lifetime Movie Network, Katie spearheaded multiplatform content strategies that enhanced revenue growth and audience engagement. Prior to A+E Networks, Katie worked at Viacom as the SVP of Programming and Acquisitions and SVP of Programming Strategy and Acquisitions for The Style Network (NBCUniversal). While at NBCU, Katie won a Daytime Emmy for the documentary Baring it All and was nominated for a Daytime Emmy for the UK co-production Too Fat for 15.
