The local success of Eshref Ruya, another title coming from Inter Medya’s partnership with TIMS&B Productions, bodes very well for the drama’s potential on the international market, alongside the company’s latest production, Heartstrings.
One of the biggest new titles of the Turkish TV season, Eshref Ruya (Eşref Rüya), is the main highlight of the always potent catalogue that Inter Medya is presenting to partners and new buyers during the European markets in June.
Produced by their long-standing partners, TIMS&B Productions, Eshref Ruya has the potential to become Inter Medya’s next great big international hit, a belief fuelled by its fantastic performance back home, where it fights head-to-head for the first spot on the highly competitive Wednesday nights.
The series has been a huge hit for Kanal D, with numbers that hover around 7.00 in Total ratings, and do even better in the coveted ABC, reaching heights of over 8.33 points during May. Perhaps more important, the audiences have grown significantly during its first eight episodes, event after a solid debut.
Eshref Ruya boasts a stellar cast, including Çağatay Ulusoy, Demet Özdemir, Necip Memili, Büşra Develi, Ahmet Rıfat Şungar, Tolga Tekin, and Görkem Sevindik, also featuring Macit Koper.
Directed by acclaimed director Uluç Bayraktar, with a screenplay penned by Ethem Özışık and Lokman Maral, the series follows Eshref (Çağatay Ulusoy), a fearless and powerful man who seemingly has it all— except for the one thing that truly matters: love. Haunted by a past he can’t escape, he is drawn into a whirlwind of emotions when he meets Nisan (Demet Özdemir), a talented young musician who reignites something in him, he thought was long lost.
“We are thrilled to once again collaborate with Tims&B Productions to deliver another global success,” shared Can Okan, Founder and CEO of Inter Medya. “With its outstanding storytelling and exceptional talent both in front of and behind the camera, Eshref Ruya is set to leave a lasting impact on international audiences and further strengthen the presence of Turkish drama in the global market.”
Building on a legacy of global hits like Bitter Lands, Valey of Hearts, Deception, The Trusted, and more, Tims&B Productions is continuing its strategic partnership with Inter Medya this time to bring Eshref Ruya to the international stage.
Inter Medya is also bringing to the international market its new production, Heartstrings (Can Bağı), fresh off announcing that the title has been licensed to Romania.
First unveiled at Content Americas in January, Heartstrings is a powerful drama about two parents whose lives are upended when they discover their daughters were switched at birth. Brought together by a desperate need to save a child’s life, Mahinur and Aras enter a marriage of necessity – only to find love where they least expected it. Heartstrings is a moving story of fate, family, love and the bonds that tie hearts together against all odds.
Directed by Canan Çelik, the family drama stars Ergül Miray Şahin, Ali Yağız Durmuş, and the young actresses Lena Balcıoğlu and Zeynep İkra Özköse, among others.
The production arm of Inter Medya will keep adding new titles in the upcoming years, after the recent deal with Zebra Producciones, the fiction brand of the iZen Group, that will see both companies join forces for international co-productions, with three titles already in development.