With this partnership, Impact wants to expand its content by leveraging A+E Media Group’s Black Excellence Collection, which targets elevated stories around the black community and its culture.
Impact Network has signed a multi-year licensing agreement with A+E Media Group, which owns a portfolio of brands including A&E, Lifetime, and The History Channel. With this alliance, Impact seeks to expand its content by leveraging A+E Media Group’s Black Excellence Collection, which focuses on elevated stories around the black community and its culture.
Some of the titles selected in the first phase of the agreement are The History Channel’s Roots, Lifetime’s series Bring It, and The Clark Sisters: First Ladies of Gospel, as well as the program Black Patriots: Heroes of the Revolution hosted by Kareem Abdul Jabar.
Royal Jackson, executive vice president of Impact, noted that they believe A+E Media Group has comprehensively presented African-American voices, images, and narratives with dignity and care.
“Additionally, A+E Media Group has a diverse library of the black experience where content showcasing African American life goes beyond a monolithic one-size-fits-all approach, which fits perfectly with Impact Network’s core entertainment mission,” Jackson said.
For her part, Ellen Lovejoy, SVP of Global Content Sales at A+E Networks, said they are thrilled to partner with Impact TV.” We share the goal of reaching a broader audience targeting elevated stories around the black community and its culture,” she noted.
