This collaboration will introduce the beloved original production to EDYE’s 14 million viewers across the United States, Latin America, and Brazil, with full Spanish and Brazilian Portuguese language adaptations.
HITN, the Spanish-language educational media network, and WHYY, the Philadelphia region’s public media organization, announced an acquisition today, which will expand the reach of WHYY’s acclaimed children’s series, Albie’s Elevator.
The announcement was made during the prestigious MIFA (International Animation Film Market) in Annecy, France.
This collaboration will introduce the beloved original production to EDYE’s 14 million viewers across the United States, Latin America, and Brazil, with full Spanish and Brazilian Portuguese language adaptations.
“Albie’s Elevator is a truly beautiful and enriching series. We are thrilled to bring Albie’s unique charm and the program’s educational value to a much wider audience,” said Erika Vogt-Lowell, Vice President of Content for HITN. “This agreement not only affirms the universal appeal of top-tier productions such as Albie’s Elevator, but it also reinforces HITN’s unwavering commitment to delivering this caliber of programming to the audiences in Latin America, including Brazil.”
A key component of this agreement involves HITN’s investment in language customization. HITN will complement the Spanish-language adaptations of the series that WHYY has created, including the adaptation of all songs, and will also create a complete Brazilian Portuguese-language version.
“We are incredibly excited about this partnership with HITN,” said Terri Murray, Chief Content Officer, Vice President of Programming and Production for WHYY. “Announcing this at MIFA, surrounded by the world’s leading children’s content professionals, highlights the universal appeal of Albie’s Elevator. We believe HITN’s extensive reach and expertise will allow Albie’s positive messages and engaging stories to reach children and families in new and meaningful ways across the Americas.”
To maximize exposure, HITN will conduct extensive promotional activities for Albie’s Elevator including local events, premieres, and interactive watch-and-win contests.
This acquisition marks a significant step forward in bringing unique, high-quality educational entertainment to children and families across a vast and vital audience.
