The executive joined the company back in 2017 and will now spearhead its content sales across Latin America and the US Hispanic markets, reporting to Ellen Lovejoy, SVP and Head of Sales, Americas.
A+E Networks International today announced the promotion of Helen Jurado to Vice President of International Content Sales LATAM and U.S. Hispanic. The announcement was made by Ellen Lovejoy, Senior Vice President and Head of Sales Americas and Formats, to whom she will report.
Jurado’s promotion follows a consistently successful track record with the company since she first joined in 2017. Charged with expanding A+E Networks’ business throughout the LATAM and USH regions across all platforms, her recent accomplishments include an SVOD scripted deal with Globo Play in Brazil, and linear deals with Megavision, SBT Brazil, Univision, and DirecTV. She also brought A+E’s hit format UnReal to Brazil, and Lifetime’s top movies to Univision in the U.S., and Megavision and UCV+ in Chile.
“Helen is a consummate sales executive whose vast knowledge and long standing relationships throughout LATAM and USH have resulted in significant sales growth for A+E,” said Lovejoy. “We look forward to continuing to expand our business in these exciting changing markets under Helen’s leadership.”
Jurado began her career at A+E Networks as Senior Director of International Content Sales for LATAM and USH, with oversight of A+E Networks International’s off net television sales to basic and pay cable entities, as well as new media platforms such as SVOD and AVOD.
Prior to joining A+E Jurado served as Vice President of Sales and Business Development at Cisneros Media Distribution (CMD). She also served as Vice President of Sales & Distribution, Latin America and U.S. Hispanic, for BBC Studios. During her tenure at BBC, Jurado became a valued member of its international executive team, and was responsible for negotiating output deals with Discovery Latin America, Globo TV and Netflix Latin America.
