The partnership gives Indian producers an additional way to co-own original IP and build long-term value across markets.
GoQuest Media, a leading independent global distributor of entertainment content, and producer Sachin Pandey, creator of JioHotstar’s record-breaking Thukra Ke Mera Pyaar, have announced a strategic partnership to co-create and jointly own Insaaf Files – Bharat Ka Fightback, a new true crime series.
This marks GoQuest Media’s third original production following the resounding success of its first Turkish drama, Kuma (The Other Wife), and its second Turkish production, Arafta, which is now gaining strong traction across markets. With Insaaf Files, GoQuest brings its proven production and ownership model to original Indian content. This model, which previously drove the global success of Kuma (The Other Wife) across over 20 territories, and Arafta across 7+ international markets, is now being adapted to bring long-term value to Indian producers.
Under this partnership, both GoQuest Media and Sachin Pandey will jointly own the intellectual property of Insaaf Files, positioning it as a long-term content asset that will generate sustained value across global markets, beyond a single-cycle production. GoQuest Media will commission and distribute the series through dual revenue channels: B2B licensing to broadcasters and platforms worldwide, as well as direct-to-consumer monetization via YouTube.
Pandey’s recent success, Thukra Ke Mera Pyaar, has become a major sensation, emerging as the most-watched and most-subscribed show on JioHotstar in 2024, highlighting the creative strength behind the collaboration.
“We’re excited to bring our successful make-to-sell model to India with Insaaf Files,” said Vivek Lath, Founder & Managing Director of GoQuest Media. He added: “The collaboration with Sachin Pandey offers a unique opportunity to co-own the IP, develop it with global distribution in mind, and share in the ongoing success across multiple markets. With Sachin, we’re not just commissioning a show, we’re building something with lasting value.”
Sachin Pandey added: “Insaaf Files – Bharat Ka Fightback is a project that’s deeply connected to the need for justice and the resilience of ordinary citizens. I’m looking forward to seeing how the YouTube-first approach works alongside traditional distribution methods. This partnership with GoQuest is an exciting opportunity to create something meaningful, and I’m thrilled to see how we can engage audiences through multiple channels and global markets.”
Insaaf Files – Bharat Ka Fightback is a true crime series that explores cases where the justice system has failed ordinary citizens. Each episode uncovers a powerful real-world story, combining investigative storytelling with deeply human narratives of resilience, courage, and redemption. Further production details will be announced in the coming months.
