In the following interview with ttvnews, Christophe Goldberger, Managing Director of Goldbee, highlights the importance of offering unique and relevant content, to connect with children on a personal level and stand out in an increasingly competitive market.
In an ecosystem where content offerings and the platforms that deliver them are abundant, those who are able to connect with audiences will be the ones who stand out from the crowd.
True to this reality, Spanish audiovisual distributor Goldbee knows firsthand the importance of standing out and capturing the attention of children through a deep understanding of their constantly evolving interests, codes, and consumption patterns.
Thus, they have managed to assemble a catalog of unique and relevant productions that have the ability to authentically resonate with children and their families; original offerings that connect emotionally and offer value in a highly competitive market.
In the following interview with ttvnews, Christophe Goldberger, Managing Director of Goldbee, discusses his current outlook on the children’s content industry, the importance of offering content experiences that respond to viewers’ individual interests, the highlights and new additions to their content catalog, and how he sees the business evolving in the near future.
What is your current outlook on the children’s content industry? What do you think will be the main trends in terms of genres and productions for 2025?
My current outlook on the children’s content industry remains that of a dynamic and growing sector, with a constant demand for innovation and a shift in consumption patterns toward short-form formats and user-generated content (UGC). Artificial intelligence (AI) is emerging as a transformative force at various stages of content creation (creation support, process optimization, dubbing, etc.), distribution, and consumption (advanced recommendation systems, dynamic playlist and channel generation, more personalized viewing experiences, content moderation, and enhanced parental controls) for children and families.
What are the main challenges of producing children’s content today? What do you look for when selecting projects for your catalog?
The current saturated media landscape, characterized by a vast content offering and an increasingly dispersed children’s audience across multiple platforms, represents a significant challenge for production. Standing out and capturing the attention of new generations requires a deep understanding of their constantly evolving interests, codes, and consumption patterns. Therefore, relevance and the ability to authentically resonate with children and their families have become essential criteria when selecting projects for our catalog, seeking original proposals that connect emotionally and offer value in a highly competitive market. We actively seek content for children ages 6 to 12, with humor, and with a preference for European-rated series.
What are the star titles in your current catalog for the international market?
In animation, we present captivating titles such as the preschool series Sam & Julia (78×7’), based on the bestselling books “La casa de los ratones” which tells the adventures of two best friends who discover the inhabitants of their miniature world, and Zoom the White Dolphin (156×11’) in its third season, where some young people befriend an intelligent dolphin, experiencing exciting adventures with an environmental theme. In fiction, the comedy Superhero Academy (33×15’), winner of the prestigious Prix Jeuness 2024, follows the hilarious adventures of a group of students with heroic aspirations at their peculiar academy; CLAN Choose Your Destiny (20×25′), based on a true story of overcoming adversity, follows Francesco, a young man from Naples who dreams of a better life away from the Camorra; and Surviving Summer (18×25′), which takes us to Australia, where a Brooklyn teenager discovers the fun and exciting world of competitive surfing… and also a talent and drive she never knew she had… as well as a supportive family.
Unlike previous generations, who accessed content only on linear television, having content available whenever and wherever they want is the norm for today’s children. How do you think the evolution of streaming has changed the business of distributing children’s content?
The evolution of streaming has consolidated a strategic shift in the distribution of children’s content: after several years of analyzing consumer data, platforms have concluded that for children, it’s not so much about offering extensive catalogs, but rather focusing on those series that really work. This has led to a clear commitment to expanding successful franchises with new episodes, spin-offs, or interactive derivative formats, including video games, maximizing loyalty. At the same time, the growth of platforms like YouTube, Instagram, and TikTok has boosted the consumption of user-generated content, especially among younger audiences, putting added pressure on traditional professional production models and forcing a rethinking of formats, narrative rhythms, and engagement strategies.
In this sense, which platforms and territories do you currently work with? In which regions do you see the greatest growth potential for your content?
Our content is present on major platforms globally. Prominent examples include hits such as Surviving Summer and The Worst Witch on Netflix, the fiction series Herederos de la Noche on Disney+ Latin America, and The Bureau of Magical Things on Paramount+. We also actively collaborate with numerous international public television networks: our series Academia de Superhéroes has been acquired by Canal Once in Mexico, France Télévisions, NHK in Japan, as well as by major Scandinavian broadcasters (NRK, SVT, YLE, and DR), NPO in the Netherlands, VRT in Belgium, and RTP in Portugal. Currently, the regions with the greatest growth potential for the company are Europe and Asia.
How do you see the evolution of children’s content and younger audiences in the coming years?
In the coming years, I foresee a continuation of the trend toward personalization and interactivity. Children will increasingly be accustomed to content experiences that respond to their individual interests and allow them to actively participate.
