The Brazilian telenovela premiered on Telefe on July 26 to an 11.29 rating and 58.9% share.
One of Globo’s big hit drama productions, the telenovela Sweet Diva debuted in Argentina on Monday, July 26 on Telefe at 4:15 p.m. and was audience leader in its slot.
The story, which keeps catching new fans wherever it goes, ranked 11.29 rating points and a 58.96% share during the first episode.
Sweet Diva also was the #5 most watched TV show in Argentina Free TV.
The production repeats in Argentina the great performance it has been achieving around the world: it was audience leader in Uruguay during its entire exhibition on Teledoce, and in the US it kept Univisión in the leadership among Hispanic channels in its slot, attracting an average of 1.5 million viewers.
In its final week, Sweet Diva placed the TV channel in the vice leadership of the country’s Free TV ahead of channels such as CBS, NBC during the 10 PM slot. And, shown in Latvia on TV3, it had an average share of 7.3%, above the channel’s average share.
Written by Walcyr Carrasco (Hidden Truths), Sweet Diva stands out for its powerful cast, consisting of actresses Juliana Paes (Total Dreamer), Paolla Oliveira (Edge of Desire) and Fernanda Montenegro (The Other Side of Paradise) – Oscar-nominated actress and International Emmy winner. The plot also features outstanding villains such as the character played by actress Agatha Moreira (Hidden Truths) and actor Reynaldo Gianecchini (Family Ties), in addition to the pioneering case of real interaction of a digital influencer character with the public through the social networks.
The telenovela tells the story of the character Maria da Paz (Juliana Paes), a dedicated confectioner who becomes a wealthy businesswoman twenty years after a tragedy on her wedding day with Amadeu (Marcos Palmeira). From this union, which ends in separation, a baby is born, Jô (Agatha Moreira), who seeks power and despises his mother’s humble origins. Afraid that the union of his parents could spoil her plans, Jô starts an alliance with the charming Regis (Reynaldo Gianecchini) to convince Maria to marry him and together they plan to steal all the fortune won by confectioner.
In this story full of emotion and twists, the protagonist’s optimism must be stronger than Jô’s ambition, when the confectioner discovers the betrayal and dangerous secrets of her own daughter. In production, the digital influencer Vivi Guedes, character of Paolla Oliveira, was an important milestone in the history of dramaturgy. @estiloviviguedes, the character’s official profile on social networks, brought fiction even closer to real life and gained about 2.5 million followers in Brazil, who were able to interact with the character throughout the plot. The action also gained profiles in the United States (@estiloviviguedes_us) and Uruguay (viviguedes_uy) to engage viewers on social networks.
