The company bets on a varied portfolio with telenovelas, Globoplay Originals and formats.
Globo arrives at MIP Cancun, one of the largest events aimed at the Latin and Hispanic market, with its main releases, classics, formats and products for all viewing options. Furthermore, on the 21st, at 7:45 am, the company will host a breakfast for the first screening of the international episode of Crazy About You, a story by João Emanuel Carneiro (Brazil Avenue), currently showing on prime time on TV Globo.
With unexpected twists, transformations, and new beginnings, Crazy About You starts with the friendship between two young women, Viola (Gabz from Perfect Love) and Luma (Agatha Moreira, from Hidden Truths), who seem destined to literally enter each others lives. With a journey split between complicity and rivalry that puts them in a love quartet with Mavi (Chay Suede, from A Mothers Love) and Rudá (Nicolas Prattes, from All the Flowers) and is impacted by a series of developments and surprises, like the secret surrounding a murder.
“The screening of Crazy About You, a story by João Emanuel Carneiro, who created Brazil Avenue, one of our best-selling products, is an opportunity to feel how receptive the international market is. In addition, of course, to opening conversations about potential partnerships to bring the telenovela to new audiences”, says Isadora Filpi, Content Distribution & Partnerships.
Globo will also take to MIP Cancun the telenovelas Rebirth, All The Flowers, winner of the Rose dOr Latinos, Land of Desire, Crossed Paths, and Perfect Love. The portfolio also includes Globoplay Originals such as the series The Game, Justice: Misconduct, winner of the Grand Prize at the Seoul International Drama Awards, and The Others, as well as documentaries such as Xuxa, A Life On TV and Rio-Paris: The Tragedy of Flight 447.
Investing in the sale of scripted formats, the telenovelas The Other Side of Paradise and Trail of Lies are the highlights of the portfolio. Within this business model, the company recently announced at MIPCOM the sale of The Others to Greece and German-speaking countries/regions and Justice: Life is not fair to Greece. As for unscripted formats, Globo presents Make It Sweet, a competition focused on confectionery, What Is Your Story?, which welcomes celebrities and non-celebrities to tell unusual and fun stories, and About Us, a variety show that welcomes pairs of couples, friends, or siblings, to talk about relationships.
In the Classic & Big Hits project, with timeless stories that won over the public, the company brings stories such as The Clone, Terra Nostra, and Anything For Love. In the catalog of products focused on AVOD platforms, the highlights are the telenovelas The Life We Lead, A Life Worth Living, and the International Emmy winner Precious Pearl.
“We are bringing a robust portfolio to MIP Cancun, with stories from different genres, with drama series, like The Others, and action series, like The Game, which have elements that can connect with different viewers. In addition to telenovelas such as Rebirth and Land of Desire, which have already been negotiated for several countries in Latin America. In line with market trends, we also have titles for sale in formats and for AVOD platforms”, says Regiane Marcilio, Content Distribution & Partnerships.
