Also, at Rio2C, reinforcing its historical commitment to the Brazilian audiovisual market, Globo’s executives and talents participated in more than 40 panels over the six days of the event.
On Friday, the 7th, Angela Colla, Head of International Business and Co-productions, participated in the panel “Globalization Strategy: How can local companies grow beyond borders?” at Rio2C, the largest creativity and innovation event in Latin America. She spoke about the opportunities and challenges of the industry, as well as the company’s strategies, such as co-production and format sales. Angela also commented on the current market situation, seeking a new balance between original production and finished content.
Moderated by Felipe Herz Boclin, CEO and founder of The Creators Bridge, the panel also featured Renata Brandão, CEO of Conspiração Filmes, Luana Lobo, partner and co-CEO of Maria Farinha Filmes, and David Davoli, President of the International Division at Anonymous Content.
“There are ways to internationalize your content. Today we have a perspective that I find incredible. Our differential is being Brazilian. We are a Brazilian company and we embrace our Brazilian identity in the market with pride. This is very authentic,” commented Angela. “In a challenging market moment like we are experiencing, where the world is opening up to partnerships, this has great value,” she added.
Also, at Rio2C, reinforcing its historical commitment to the Brazilian audiovisual market, Globo’s executives and talents participated in more than 40 panels over the six days of the event.
