The Brazilian media giant made its presence felt at Content Americas with several new original productions, most notably the telenovela Três Graças, its latest primetime release.
Produced by Luis Cabrera and Ana Paula Carreira, from Miami
Brazil’s largest media group and one of the most recognized in all of Latin America, Globo always makes its mark in international markets with a vast catalog that never arrives at an event without major premieres.
“This year we have some new offerings,” Regiane Marcilio, Globo’s Content Distribution & Partnerships Executive, told ttvnews during the current edition of Content Americas in Miami. “Sometimes we launch more formats, sometimes more original programming, or more series; but we always manage to build a very large, extensive, and diversified portfolio for our partners,” she added.
“The idea is for Globo to be a partner they can always count on,” she summarized.
“From telenovelas and series to unscripted programming and scripted formats, which are now gaining momentum, as we revealed in our showcase. It’s a business that’s bringing us increasing growth, and we’re very pleased with these results,” the executive said, referring to their presentation last Tuesday, in which they announced an alliance with MFF&CO to adapt three Brazilian dramas for the US.
“These are three titles we’re launching with a strong focus on the English-speaking market, which is a market we’ve been working on for some time. So now we’re starting to see some of the results,” the executive said.
And to further leave its mark at Content Americas, Globo presented a major premiere in the Miami market: Três Graças, “our super prime-time launch,” said the executive.
“Três Graças arrived with the great responsibility of replacing Vale Tudo, which has already been a huge success. And we are very happy with the results. The audience is completely hooked,” she revealed.
“It’s a story that you can’t help but be passionate about. It features three strong women who form this trio, who will fight hard for justice, to do good for society, and face great challenges,” she explained. “We are seeing, with the audience ratings and on social media, that the public is in love with the story and the protagonists. And we at Globo are also very happy. It’s our super launch this year, and I assure you it’s a story that will captivate the entire Latin American audience.”
Três Graças is also “Globo’s return to classic melodramas,” said the executive, a message they’ve been emphasizing since MIP Cancún. “Why do we say this? Because these are shows that have all the elements of the great hits we’ve had in Globo’s history, and even the great hits we see from other distributors. These elements are all present in some way in both Vale Tudo and Três Graças. We’re very happy.”
In addition to Três Graças, Globo launched Dueña de mí, a telenovela that recently finished airing in Brazil. It tells the story of Leona, a woman who suffers a miscarriage and develops a mother-daughter relationship with a girl she works for. “It’s also a very beautiful story, very well-suited to the market.”
Alongside these major dramas, the executive highlighted Globo’s commitment to micro-dramas, “which is a new concept, but it’s something that’s already being discussed in the market,” she explained. “Globo is going to be very focused on this style of microdrama, shared and divided into several different formats. There are original microdramas that we’re going to launch, which are never-before-seen stories, created specifically for this model from scratch. There are other models that feature characters who were in a telenovela, and we create a specific microdrama about that character. And there are also models where, with a character who has been iconic in a show, Globo creates another story with that same character. It’s a new story, but about someone already known to the public.”
“We’ve already launched one, which is on Globo’s social media. And there are other titles that will be launched under the Globoplay subscription model,” she explained.
“It’s something very new that Globo has just started working on. We’re going to study all kinds of business opportunities that can arise for this model, whether it’s selling canned content or another type of business. We’re open to understanding the customer’s needs and trying to adapt them within Globo.”
“We’ve already launched one, which is on Globo’s social media. And there are other titles that will be released under the Globoplay subscription model.”
“It’s something very new that Globo has just started working on. We’re going to study all kinds of business opportunities that can arise for this model, whether it’s selling canned content or another type of business. We’re open to understanding what the customer’s needs are and trying to adapt them within Globo.”
“We’re going to explore all kinds of business opportunities that can arise for this model. For Latin America, we’re always in discussions about formats as well. There are many Globo titles available for adaptation. And the ideal here is to understand the client’s needs so we can then offer the title that we believe best fits what they’re looking for. Globo is an ideal partner for the region. It’s basically one of the largest content producers in Latin America. I think that in this sense, in this market, everyone recognizes the Globo brand.”
“I think we’re experiencing a very good moment right now, not only at Globo, but for Brazilian content in general. And Globo embodies this Brazilian essence. In Latin America, we’re very happy that clients are already seeing this in Globo, that they recognize us in this model,” she concluded.
