At the Pitch Commissioners, Pablo Ghiglione, Globo’s Head of International Co-Production, spoke about what they expect from co-production partnerships and what type of content the company is looking for.
Globo participated in two panels during Conecta Fiction & Entertainment, an audiovisual industry event in Toledo, Spain. Executives from the Brazilian giant were present at the Pitch Commissioners and Focus Brazil: Overview II, which focused on new content, co-productions, and market trends.
At the Pitch Commissioners, Pablo Ghiglione, Globo’s Head of International Co-Production, spoke about what the company expects from co-production partnerships, what kind of content it is looking for, and its expectations for the event.
The panel also included Georgina González, VP of Global Scripted Series, Universal International Studios (USA), Leonardo Aranguibel, VP Head of Operations and Production Strategy, The Walt Disney Company (Latam), and Mariana Pérez, VP Head of Development and Production, The Walt Disney Company (Latam).
During his speech, Globo’s head of International Co-Production highlighted that they want to do more co-productions. “We are looking for big players also interested in collaborations and co-financing projects that make sense for both parties. The idea is to look for models that allow us to reach new audiences, sharing risks and investments,” he said.
According to Ghiglione, partnerships are important both to bring Globo’s content to the international market and to bring even more diversified productions to our exhibition windows in Brazil, such as Globoplay.
Meanwhile, Alex Medeiros, Head of Dramaturgy and Documentaries at Globoplay Originals, attended the Focus Brazil: Overview II panel to talk about Globoplay’s content and its commercial and cultural perspectives in the Brazilian audiovisual industry, together with three representatives of the independent market, the production companies Glaz, Teleimage, and Ventre Studio.
In answering how to find content that stands out, Medeiros stated that their big challenge is not staying in their comfort zone. “A balance between what you know works and how much risk you want to take,” he stressed.
Regarding the trends that impact the market, the executive commented that the time between the approval and launch of a series is usually about two years. “In these times, trends change, which means that it is necessary to partner with creators who think about the future,” he concluded.
Globo also promoted a breakfast with the presence of producers, channels, and distributors from Europe and Latin America to encourage the development of content and co-production partnerships.
