The company is also promoting the Globo 360: the future has already begun event to mark the celebration of Globo’s 100th anniversary.
Globo begins 2025 at Content Americas, an event aimed at the Latin and Hispanic markets, with telenovelas, series, documentaries and formats, in addition to the launch of She’s The One.
On the 21st, at 1:15 pm, the company will also be promoting the event ‘Globo 360: the future has already begun’. With the presence of actress Sophie Charlotte (Rebirth and All The Flowers), the showcase will celebrate Globo’s 100th anniversary.
With stories that inspire, unite, and spark the imagination of the entire world, the brand celebrates the power of collaboration and invites us to create a future together. The following day, at 3:15 pm, Manuel Belmar, Director of Digital Products, Finance, Legal, and Infrastructure at Globo, will participate in the panel ‘Content Strategies: Globoplay’ to talk about content and opportunities for international partnerships.
Currently airing on TV Globo, She’s The One is written by Alessandra Poggi (A Trick of Fate) with artistic direction by Natalia Grimberg. In the plot, set in the 1950s, Beatriz (Duda Santos, from Rebirth) believes that since she was four years old, she was abandoned by her mother, Clarice (Carol Castro from Orphans of a Nation). But she doesn’t know that, in reality, Clarice lost her memory in a serious accident. Sixteen years later, when she finally discovers her mother’s whereabouts, Beatriz finds herself faced with another Bia (Maisa) in her place, and must deal with this new reality, beginning a journey – full of struggles – of reconciliation with the past.
“Our telenovela is a fable of hope. At the same time, it provokes some reflections. Society has changed a lot since that time, but many issues are still, unfortunately, very current. We will bring the whole atmosphere of that time, but also make people think about how we could be in a different place if we had evolved in some aspects,” says Alessandra.
By João Emanuel Carneiro (Brazil Avenue), with artistic direction by Carlos Araujo, Crazy About You, is also a highlight in the portfolio for Content Americas. Airing on prime time in Brazil, the telenovela starts with the friendship between two young women, Viola (Gabz from Perfect Love) and Luma (Agatha Moreira, from Hidden Truths), who seem destined to literally enter each other’s lives. With a journey split between complicity and rivalry that puts them in a love quartet with Mavi (Chay Suede, from A Mother’s Love) and Rudá (Nicolas Prattes, from All the Flowers) and is impacted by a series of developments, twists, and surprises, like the secret surrounding a murder.
In unscripted formats
Globo launches What A Wonderful Cuisine Class, a reality television cooking competition with celebrities who don’t know how to cook and the host who has the fun mission of transforming them into chefs, and Making the Party, in which in each episode a children’s party is held using the DIY principle, in which simple and inventive ideas make all the difference.
In scripted formats
The telenovelas The Life We Lead, Total Dreamer, and Hidden Truths are the highlights for the event. Within this business model, the company recently announced at Mipcom the sale of ‘The Others’ to Greece and German-speaking countries/regions and Justice: Life Is Not Fair to Greece.
Globo will also take to Content Americas the telenovela Rebirth, based on the work of Benedito Ruy Barbosa, written by Bruno Luperi and with artistic direction by Gustavo Fernández, the same people responsible for Pantanal. The story is one of the nominees for the Rose d’Or Latinos, in the category of best telenovela. Among the Globoplay Originals, the highlights are The Others and the documentary series Xuxa, A Life On TV, and Robinho Case.
“We have a varied portfolio that shows that Globo can be a strategic partner for different business models, according to the client’s needs. Content Americas is the first major event of the year, where we can strengthen relationships with our partners and foster new conversations. We are excited about the opportunities that will appear throughout 2025, which is a celebratory year for Globo, with the 100th anniversary of the brand, 60 of TV Globo and 10 of Globoplay,” says Angela Colla, Head of International Business and Coproductions.
