The Turkish distributor presented the format exclusively to their top buyers and media in St Tropez, one day before the official start of Mipcom Cannes.
Global Agency opened the red curtain and launched their Top Secret Project, Celebrity Dreams, exclusively to their top buyers and media in St Tropez, one day before the official start of Mipcom Cannes.
The guests were picked up by boat from Cannes and arrived in St Tropez. The event included a special screening session, followed by a lunch and a party. The project attracted great interest from the clients and the media.
The innovative show Celebrity Dreams will transform the way we view famous people, revealing them in a new and inspirational light. It is a show that reminds us we are all chasing a dream and makes us wonder what dreams are still to be fulfilled. Each episode begins at the star’s home with the story of their journey to fame before revealing their hidden fantasy; whether they long to be an actor, singer or artist, or meet someone influential from their past. It could be a star singer busking on the street or a celebrity suddenly revealing their identity at a wedding of someone who admires them. They may find a mentor from childhood or somebody else who has been important in their life; they may meet their lookalikes or create a charity organization. Celebrity Dreams takes us on a moving journey of discovery, leading us to a fascinating new understanding of well-known people just as it changes the way they view themselves.
At the event with the concept of “White Launch”, all guests were dressed in All White. A helicopter was immediately organised for an invitee who missed the boat and was very upset that he missed the project launch. During the event, 5 of the guests who shared posts with the hashtag “TopSecretLaunch” were taken back to Cannes from St Tropez by helicopter as a gift.
Izzet Pinto, Founder & CEO of Global Agency, said: “The show itself carries a title that encapsulates the entire concept, narrative and vision behind it. Because of the importance and impact of the title in conveying this message, we have chosen to keep it confidential until the launch. Our roll-out strategy for this brand-new format is centered around a tailor-made event designed to showcase the show in an exclusive and engaging way. We invited 100 of our top buyers from 45 different countries to St. Tropez, to give them an intimate first look at the show.”
This format aligns perfectly with Global Agency’s vision of delivering entertainment that resonates on a global scale. This has even bigger universal appeal; it suits the audiences of every country. This format embodies Global Agency’s commitment to bringing innovative and universally appealing entertainment to the market, ensuring it meets the diverse tastes and preferences of audiences worldwide.
