The Mashup is a bold new music competition in which duos merge two contrasting songs live, blending genres, eras, and styles.
Global Agency is presenting the world premiere of its new original format, The Mashup, during Realscreen Summit in Miami. The exclusive screening will take place on Tuesday, February 3, starting at 10:30 a.m. in the Chopin Room.
The Mashup is a bold new music competition in which duos merge two contrasting songs live, blending genres, eras, and styles. A genre wheel twist pushes contestants’ versatility and creativity to the limit, while a dynamic, interactive stage visually reflects whether the musical fusion truly comes together. The journey culminates in a high-energy solo showdown alongside celebrity partners, competing for the ultimate prize.
Izzet Pinto, creator of the format and CEO of Global Agency, said: “This is the project I have believed in the most since the day I founded the company. I am incredibly excited to unveil its world premiere in Miami. The television industry has been looking for a strong, fresh music talent format for a long time, and I truly believe the timing is exactly right.”
Pinto added that his first objective is to produce the format in the United States with a major studio and a leading broadcast network. “This will be followed by a broader international expansion, starting with Europe. I strongly believe this format will become a major global franchise; those who come on board early will have a significant advantage. I see The Mashup as our masterpiece,” he concluded.
