Canela Media’s VP of Content Strategy spoke with ttvnews at Natpe Global about the catalogue of new productions they are preparing for this year and their search for alliances to exploit their potential.
*By Luis Cabrera, from Miami
In a year of challenges for the industry in general, Canela Media intends to face the challenges with new content initiatives. And to start the year with new alliances that support this mission, the group was present at the first events of the trade.
“Natpe exceeded my expectations,” Gachi Ciurlini, VP of Content Strategy at Canela Media, began in a conversation with ttvnews from the event in Miami. “Having been at Content Americas a few weeks ago, sometimes that competitiveness of the close dates can make it challenging. But I see it as a lively market.”
“It’s a difficult year, but as I always say, it’s a space where ideas become opportunities. And that’s what I come to see, the opportunities that exist and try to make them coincide with the budget,” she added.
The important thing, explained the executive, is to be connected with your audience and create an offer that suits their tastes and needs. “Mainly, you must not lose focus on the audience. That is the basis for achieving success, being clear about who your audience is, what their needs are, being able to tell stories that make noise and last,” emphasized the executive. “The pillars are having a good story that engages the audience and finding the right partner. If we strengthen ourselves, we can have a greater reach.”
Within the offer that the group has in hand for this year, the Secretos franchise stands out, which continues to generate success and will arrive this year with a completely new edition.
“The Secretos franchise has really been a trigger for a lot of satisfaction. We started with the villains, then came the indomables. And this spring we have the secrets of couples, which is going to be wonderful,” she revealed. “Four super well-known couples get together to spend a vacation and reveal their most intimate secrets. The audience is eager to connect and learn more than what the celebrities show in their work.”
“The idea is to continue extending this franchise and I think that to do so we hope that the audience will join us. In addition to achieving good alliances with partners,” she added.
“And by 2025 we plan to continue offering Mexican film classics and the importance of news, entertainment, and original live content every day. Little by little we are growing strongly. Live content gives you the opportunity to maintain a daily relationship with the audience with the news of the day, relevant topics, and daily freshness, which is a differentiator that we try to grow. Also the sports verticals and social networks, which bring you closer to the people,” she concluded.
