In her new role, Roberta will be responsible for introducing new business models and streamlining the way Fremantle strategically approaches bringing value at scale to branded entertainment.
Fremantle today announces that it has promoted Roberta Zamboni to Global Head of Branded Content Sponsorship. Based in Milan, Roberta will report directly to Andrea Scrosati, Global COO and CEO Continental Europe.
In her new role, Roberta will be responsible for introducing new business models and streamlining the way Fremantle strategically approaches bringing value at scale to branded entertainment. In doing so, she will connect global brands with Fremantle content, building global partnerships that can benefit each territory and label, as well as supporting each business in tailoring their local strategies. Roberta will be supported by Katie Deeley, VP Global Branded Content Sponsorship, who has been an integral part of development over the past nine years and will continue to play a key role in deploying Fremantle’s Branded Entertainment strategy across the company.
Andrea Scrosati, Global COO and Continental Europe CEO, Fremantle said: “The success of our work comes from our creatives, our passion for content, our IP and our producers. But it also comes from our capacity to innovate and find new opportunities. For this reason, I am glad that we are strengthening our Global Branded Entertainment team with the promotion of Roberta. Her ability to create innovative solutions to integrate brands with our content is extraordinary, and I look forward to seeing her and the team build on our success to date.”
Roberta Zamboni, incoming Global Head of Branded Content Sponsorship, Fremantle said: “I am honoured and excited to step into this role; and ready to lead the charge in introducing ground-breaking business models and refining our strategic approach to deliver unparalleled value in branded entertainment on a global scale. I am confident in our ability to drive Fremantle’s Branded Entertainment strategy to new heights, solidifying our position as industry leaders and captivating audiences worldwide.”
Roberta started her media career at McCann Erikson, followed by her position as Digital Solution Specialist at Microsoft and subsequently creating cross media special projects at Starcom content unit (now Publicis Media). Prior to joining Fremantle, she was the Head of Brand Strategy at Twitter where she developed strategic and creative marketing solutions to enable brands to effectively engage with their target audiences.
With 14 years’ experience working in communications and media, Roberta joined Fremantle in 2017 and, over the past six years, has led the branded partnership initiatives for Italy. With a team of dedicated accounts, creatives and producers, she has activated more than 100 brand partners in Italy; finding creative solutions to integrate brands without compromising the quality and the credibility of Fremantle’s shows.
