The co-founder and former CEO of Eccho Rights is launching Dubhub, based in Stockholm. Irina Divnogortseva, from Endemo Shine, and Sibel Levendoglu, from Kanal D, are joining the sales team.
Back in September of this year, Fredrik Af-Malmborg announced he was stepping down from his role as CEO of Swedish distributor Eccho Rights, and now, the renowned executive is taking on another major initiative with Dubhub.
The Stockholm-based AI-dubbing company is set up together with Swedish composer and audio tech entrepreneur Adam Nordén and software engineer Erik Agsjö.
Similar to Eccho Rights, which established itself as a leading telenovela distributor straddling Sweden, Turkey and Latin America, Dubhub also has operations in Istanbul and the Netherlands.
And the company already is already setting up a stellar sales team, with former Endemol Shine Group exec Irina Divnogortseva already joining, and Sibel Levendoglu Martin, currently sales manager at Turkish broadcaster Kanal D, joining in January, as she confirmed to ttvnews. She will work in Istanbul alongside former Eccho Rights head of localisation Ceylan Özçapkın, who is now Dubhub head of production and delivery.
“Irina is a pioneer in the dubbing industry with unique experience in AI-generated dubbing and an outstanding track record in TV production. She is the perfect fit for Dubhub’s innovative platform,” said af Malmborg.
“Sibel’s deep expertise in Turkish drama and her unique bilingual proficiency in Spanish and Turkish make her the ideal leader for Dubhub’s expansion in the Mediterranean and Latin American markets. Her extensive network and knowledge of Turkish drama will be critical to our growth,” he added.
Dubhub is aiming to help third parties unlock opportunities in previously untapped markets where high dubbing costs have historically been a barrier. By combining AI tech with expertise in media production and financing, it promises to open new revenue to content creators, working with large-volume clients in drama series, reality, animation and documentaries.
