In her new position, the executive will be tasked with spearheading the expansion of designated AVOD accounts, nurturing client relationships through proactive content pitching, cultivating partnerships, expanding FilmRise’s presence on selected partner platforms, and analyzing crucial performance metrics to inform sales strategies.
FilmRise, the New York City-based film and television studio and streaming network, has announced that Katherine Weinstein has been named Director of Content Sales and Distribution.
Katherine joined FilmRise in September of 2021 as part of the Acquisitions Department as Manager of Content Acquisitions. The announcement was made by Melissa Wohl, SVP Global Content Sales & Distribution.
Wohl comments: “Katherine has demonstrated remarkable initiative, passion, and determination during her tenure at FilmRise. We are thrilled to welcome her to our Content Sales department. Her extensive knowledge of the company’s mission and operations will undoubtedly enhance her already impressive expertise.”
In her new position, Katherine will be tasked with spearheading the expansion of designated AVOD accounts, nurturing client relationships through proactive content pitching, cultivating partnerships, expanding FilmRise’s presence on selected partner platforms, and analyzing crucial performance metrics to inform sales strategies. She will leverage these insights to drive sustained account growth in the long run.
As Manager of Content Acquisitions, Katherine successfully negotiated and executed complex multi-platform and multi-territory licensing deals for a variety of distribution rights including AVOD, FAST, SVOD, TVOD, and EST. These deals included high profile content such as The Wiggles Classics Library, Z Nation TV series, and Corner Gas TV series. Prior to joining FilmRise, Katherine was OTT Content Acquisition Team Lead and Acquisitions and Content Strategy Specialist at Discovery, Inc. Before that, she was a Content Acquisition Specialist at DLA, Inc.
Ms. Weinstein will report directly to Daniel Gagliardi, VP Content Sales & Distribution.
