The new season of Lo que callamos las mujeres leads TV Azteca’s offer in Los Angeles, where the Mexican company is betting on its content’s ability to transcend borders.
Two months after his appointment as director of Distribution and Strategic Alliances at TV Azteca, Fernando Muñiz arrived at the LA Screenings Independents, which is now taking place at the Fairmont Century Plaza hotel, with great optimism as a result of a content catalog which he considers “permeable to many territories”.
“We have the new season of Lo que callamos las mujeres, which is a stellar product for us and we want it to be distributed very well,” said Muñiz. “We are showing very current and very strong themes. The first episodes are very interesting. As they are topics that people want to see, it is not a product that is limited to a specific territory”.
The executive pointed out that Lotería del crimen is along the same lines, with the potential to reach any territory, as well as the Dra. Lucía format: “It is a very important series for us that we are working on and putting our whole hearts into and all the desire”.
“We bring a lot of interesting content, with a fresh, different offer that can permeate all markets and be to the taste of all audiences,” said Muñiz. “For us it is very interesting to be able to stay current on the different platforms and means of content distribution.”
“It is a very attractive challenge to be able to distribute on different platforms, we do not have any limitations to be able to do it, and we are very excited because we know that a lot of growth is coming for the group and for this area in particular,” he added. “We believe that we are going to be able to land in very interesting markets and reach platforms in which we had not been before”.
