The recently appointed General Manager of Latina TV spoke with ttvnews in Los Angeles about what this new role means to him and his plans for the future of the Peruvian group.
*Produced by Luis Cabrera, from Los Angeles
With more than 35 years of experience in the audiovisual industry, 21 of them at América TV, Eric Jurgensen was appointed General Manager of Latina TV in Peru, a position he assumed in March of this year.
And from his new role, the executive made his way to Los Angeles for a new edition of LA Screenings, where he shared with ttvnews how he is facing this new challenge.
“I am very happy to be returning to Peru. I spent 21 years at América TV and I know the market very well, which helps me a lot. I know the desires, preferences, and habits of the audience. Today I have a new challenge ahead of me, and I gladly accepted it,” the executive began at the event.
“I love what I do, I love TV, it’s a passion for me. I still have the same passion I had 35 years ago when I started, and today I wake up with the same desire to do my best. I’m back recharged, with a new version and 22 more years of knowledge,” he added.
Regarding working on the opposite side of the spectrum from his former team, the executive stated: “What draws my attention is that I’m going to compete with something I created myself, a great team of professionals, and that’s a very interesting challenge. I’m currently working on modifying some things; I’m going to strongly support national production,” he explained.
“Content is relevant; it’s the antidote to everything that digital media wants us to believe, that traditional TV is dying, which it isn’t. We must modify and complement our main screen with digital media, but the main screen will continue to be the most important, and it will reach audiences with unsurpassed reach and advertising effectiveness. I want to continue demonstrating that TV will remain very relevant, as long as you have relevant content,” he added.
By “relevant content,” the executive means “content that people want to see,” and in the case of Peru, he explained, this includes “fiction, locally produced soap operas, formats, the press, and sports.”
“We have El Gran Chef and Yo Soy, singing and cooking formats, a very interesting lineup. We have the Peruvian women’s volleyball league, and we’re doing well with it. We’re also launching entertainment programs and celebrity gossip. And I’m looking for new formats to produce,” he emphasized.
“We have a hub where we produce the Mundos Opuestos format for Channel 13 in Chile, the fourth format we’ve produced from Peru for them. We have the hub ready, and I invite fellow channels to come and produce that format for their countries. We’re developing another format that we’ll launch very soon, which I’m sure will be a success,” he concluded.
