The former Twofour Group VP of Sales will spearhead Drive’s sales operation in Iberia and Latin America, as well as France, Italy, Germany.
Drive, the production-funding and distribution agency, announced Eniela Bella, former Twofour Group VP of Sales for EMEA, Latin America and Canada, has joined Drive as Senior Sales Executive.
Her role will see her oversee sales in France, Italy, Germany, Iberia and Latin America, working closely with company founders and co-MDs Lilla Hurst and Ben Barrett.
Eniela spent almost eight years at Twofour Group and had full responsibility for the entire Twofour Rights catalogue of formats and unscripted programming across EMEA, Latin America and Canada in her most recent role. While at Twofour, she managed format sales of shows including time travel entertainment format This Time Next Year, The Real Marigold Hotel and What Would Your Kid Do?.
During her career, Eniela also held roles at Hat Trick Productions, Zodiak Rights and HIT Entertainment.
Based in London, Eniela will report directly to Ben Barrett and Lilla Hurst and begins on September 21st.
Ben Barrett, Drive co-MD, said: “Eniela is a very talented sales professional with lots of experience and a great track record in the formats and unscripted programming worlds. As we continue to expand, especially with wider format representation, we’re sure she will be a great asset to the Drive team and we can’t wait for her to begin her new role.”
Eniela Bella, Senior Sales Executive at Drive, said: “I am delighted to be joining Drive at such an exciting time and I look forward to working with such a talented team and contributing to the company’s future growth and success.”
Since its launch by co-founders Lilla Hurst and Ben Barrett seven years ago, Drive has become a leader in securing sales, funding and providing consultancy for a portfolio of production company clients including Oxford Films, October Films, Blink, yap films, Raw TV, Back2Back Productions and Lightbox.
