Produced by the Sao Paulo-based production company The Plan in association with KI and Bellino’s Unlimited, the Brazilian adaptation of the format will premiere on Record TV’s Record News.
Keshet International and Bellino’s Unlimited are producing a Brazilian adaptation of Elevator Pitch, a disruptive new 10-part entrepreneurial business format that features an AI investor alongside tycoons with money and knowledge to invest, for Record TV’s Record News in Brazil.
Co-developed by Keshet International (KI) and Bellino’s Unlimited from a format originally created by Keshet Broadcasting, Elevator Pitch brings together a panel of high-profile investors -the Titans- who evaluate protégés’ real business ideas in a dynamic, high-stakes “elevator pitch” setting.
From this core set-up, the 2026 iteration of Elevator Pitch takes a bold leap forward by introducing a world’s first: an AI investor called Caio Maia, who analyzes pitches in real time, and interacts with the real-life Titans by offering insights on strengths, weaknesses and growth potential.
Across the 10-part Elevator Pitch journey, ideas are tested as protégés face a series of escalating challenges. From auditions to a dramatic finale, successful protégés are pushed to refine, adapt, and prove their ideas in ways they do not expect. Every choice matters, and outcomes are never guaranteed. Innovative and purpose-driven, Elevator Pitch puts the future of entrepreneurship in the spotlight.
Known locally as Elevator Pitch Brasil, Record News’ first 10×60’ season will spotlight entrepreneurs from Brazil’s favelas – a powerful and often overlooked market worth over R$200 billion annually ($40 billion). Slated to premiere on Record News in July 2026, Elevator Pitch Brasil will celebrate the creativity, resilience and innovation of the 16.4 million people living in these communities.
With money, knowledge, and experience to invest in protégés from the favelas, these five “Titans” will feature in each of the 10 episodes:
– João Lucas Brasio – CEO of Elytron Cyber Defense, Brazil’s leading cybersecurity group
– Ricardo Bellino – International entrepreneur, dealmaker and founder of Bellino’s Unlimited
– Natalia Martins (Natalia Beauty) – Founder of one of Latin America’s largest beauty ecosystems
– Nina Silva – Founder of the Black Money Movement, a global leader in technology, innovation and economic inclusion
– Day Titon – Partner at Baly, Brazil’s No.1 energy drink brand.
Potential protégés will pitch for seed money from these tycoons and audience support, with two protégés from each of the seven audition shows making it through to the semi-finals. From here, the Titans will mentor semi-finalists through the business, production and marketing pitfalls of bringing a product to market. In the grand finale, finalists will compete head-to-head to sell their products to a nation of buyers. Whoever generates the most money in sales will be declared the winner.
Kelly Wright, Keshet International’s MD of Distribution, comments: “Developing Elevator Pitch with Ricardo has been an adventure! Together, we’ve harnessed the power of AI and unlocked the process of dealmaking and entrepreneurship in an entertaining way for major broadcasters like Record News. We cannot wait to introduce this format to buyers at the London TV Screenings at our Unscripted Showcase on February 24.”
Ricardo Bellino, Elevator Pitch Brasil Titan and Founder & CEO of Bellino’s Unlimited, adds: “Elevator Pitch Brasil is far more than a television show – it is a platform for access and investment. By bringing together experienced Titans, an AI investor, and entrepreneurs from Brazil’s favelas, we are creating a practical model where talent meets capital, visibility and execution. This is about turning potential into real economic impact.”
João Lucas Brasio, Titan of Elevator Pitch Brasil and CEO of Elytron Cyber Defense, says: “Brazil has extraordinary entrepreneurial talent, much of it operating without the capital or structure needed to scale. My role as a Titan is to identify businesses with real resilience and long-term potential, and help turn them into sustainable, competitive ventures. This program is about disciplined investment and building companies that can thrive beyond the show.”
Anderson de Souza, CEO of Record News, says: “For Record News, this project represents a milestone in Brazilian television. Bringing together world-class investors, artificial intelligence, and interactivity in a single format puts us at the forefront of innovation. We are proud to offer audiences not only entertainment, but also knowledge, inspiration, and opportunities to engage directly with the business world.”
Produced by the Sao Paulo-based production company The Plan in association with KI and Bellino’s Unlimited, Record News’ Elevator Pitch Brasil will be executive produced by Marcelo Trindade (Cake Boss with Buddy Val) and Paulo Franco, with showrunner Diego Pignataro (Agora É Tarde for Rede Bandeirantes, Programa do Porchat for Record) directing. Currently in production, Elevator Pitch Brasil will premiere in primetime on Record News in the summer of 2026.
Keshet International will officially launch the Elevator Pitch format at the 2026 London TV Screenings at The Vue West End cinema at their 12.15pm Unscripted Showcase on Tuesday 24 February.
