The director of Content Distribution for the Mexican giant spoke with ttvnews at LA Screenings about the catalog they are presenting at the event, led by the successful series Dra Lucía, and the singing format La Academia, which returns this year bigger than ever.
*By Luis Cabrera and Fernando Moreno, from Los Angeles
TV Azteca Internacional is present at LA Screenings with a varied catalog of formats and series, led by Dra. Lucía, the successful telenovela that premiered in 2023 and marked the Mexican giant’s return to fiction.
“We are happy because last year we premiered Dra. Lucía, this 50-episode series that tells the life of Lucía, an emergency room doctor who has a gift for seeing what happens to her patients when she touches them,” Dulce Ávila, Director of International Content Distribution, Fast Channels and Advertising Sales, said to ttvnews in Los Angeles.
“This telenovela, this new beginning for TV Azteca, its return to fiction, has been very important for us. It was greatly embraced by the audience,” she added.
Such was the success of its first installment, that TV Azteca is already working on its second season. “Soon we are going to have the finished series for broadcast,” the executive revealed.
The fiction catalog for the event in Los Angeles is completed with other titles such as Lo que callamos las mujeres, Lotería del crimen and Un día para vivir.
On the format side, TV Azteca is presenting one of the most successful and iconic titles in its catalog, La Academia, a platform that has given Mexico an entire generation of voices that has positioned itself in all artistic and entertainment media, both nationally and internationally.
“La Academia is one of the most important and iconic shows on TV Azteca. It has been broadcasting for more than 20 years,” explained Ávila. “It has broadcast in Mexico, but recently the format has been built and developed in a very important way for the country. This year we have a simultaneous broadcasts for different media, with different partners. We are going to be broadcasting the galas.”
“It is a format that is based on singing and everything that surrounds the rehearsal environment and the life of the academics in the house,” she continued. “It is a very complete format, which has traveled internationally in a very important way. We have had the adaptation in Europe and Asia, and its broadcast in different countries such as the US, Honduras, Guatemala, Ecuador, Chile… It is a format that has grown a lot and we are very happy to bring it here to LA Screenings, not only as a format but also as a finished product”, she concluded.
