The Chilean channel’s broadcast TV manager was present in Los Angeles with a renewed strategy and brand, and with major new releases on its schedule, where a focus on reality shows reigns.
*Produced by Luis Cabrera, from Los Angeles
As is often the case with major milestones, Canal 13 Chile turned 65 last year, and it set out to undergo a brand and strategy change to face the next 65 years with a renewed outlook.
“We wanted to make a change and approach the coming years with a different purpose,” Cristián Ciudad Cueto, the Chilean channel’s broadcast TV manager, began in a conversation with ttvnews at a recent edition of LA Screenings Independents.
“That led us to build a new brand, change the logo, and make it somewhat more relatable, reflecting the attributes we wanted to express with this change of purpose: to transform and enrich people’s lives through content and platforms that responsibly inform and entertain the public,” he continued. “And we do that through various programs.”
Within its diverse programming lineup, the executive highlighted the morning program Tu día, the recently released La tarde es nuestra, the format Hay que decirlo, and the local adaptation of Family Feud -¿Qué dice chile?- which completed a new season with great success.
“And then the prime-time reality shows, which have regained their leadership in the channel’s programming. We’ve been the prime-time leader for two years,” he explained. “We wanted to return to the path of being the reality channel, with top-level content, high production standards, and highly relevant stories. Our reality shows seek to tell stories that people follow. The way we show these stories is very entertaining. What we create are instances, spaces where circumstances occur and we bring together disparate people, and it’s a representation of reality.”
Within the reality genre, the executive highlighted the upcoming June 1 premiere of a new version of Mundos Opuestos, “which has been one of the most successful on Chilean TV.”
“We’re bringing it back, thinking about the future of television and how this type of content is consumed today. We believe it’s a version that will dazzle and that people will love.”
“And that’s in addition to the premieres we have in cultural spaces, because we’ve brought entertaining travel content. And also a new season of Siempre hay un chileno, which shows how different Chileans live together around the world. It’s a way to showcase our idiosyncrasies and how they adapt to different spaces,” he added.
“Our daily challenge is always trying to reach as many people as possible in a massive and cross-cutting way. We’re focused on always having the best content,” he concluded.
