The event’s main themes are Marketing for entertainment, business models and financing, transmedia IP, and new forms of digital creation.
Conecta Fiction & Entertainment is nowadays one of the top 10 international events dedicated to television content worldwide, serving as a critical meeting point for the convergence of the European and American industries. The event offers substantial and effective opportunities for collaboration and idea exchange between the two continents.
This year, the event emphasises its role as a platform for introducing fresh perspectives to the entertainment industry through a conference program focused on four main themes:
Entertainment Marketing: Innovative strategies for promoting content and maximising market impact.
Transmedia IP: The development and management of intellectual properties using transmedia approaches to expand and enrich narratives across various platforms and media.
Business Models and Financing: Discussions on effective business models and funding methods for producing and distributing audiovisual works in a global context.
New Forms of Digital Creation: Showcasing the latest technological innovations and emerging approaches to creating and distributing digital content in the audiovisual field.
The central themes will be examined by nearly a hundred leading speakers from a wide-ranging perspective and across different audiovisual genres, including fiction, docuseries, and innovative formats, with the goal of encouraging creativity and diversity in television production.
For more information, visit the event’s website, where daily updates are provided.
