The OTT platform will expand its content catalog, one that seeks to generate an ecosystem of personalized communication between large companies and consumers
During MipCancun 2022, the company One Play and the distributor CDC United Network announced a content distribution agreement for Latin America, which will allow the OTT platform to expand the catalog it makes available to its customers.
OnePlay seeks to revolutionize the way in which large companies relate to their customers, with customizable technology that allows the creation of communication ecosystems tailored to each client.
In operation in nine American countries, OnePlay counts as clients important financial brands, retail chains, sports clubs and loyalty programs of different companies.
“The partnership with CDC United Network allows us to continue deepening our goal of creating emotional bonds between brands and consumers through the best entertainment in the world,” said Daniel Padilla, CEO and co-founder of OnePlay, in a statement.
Jimmy Van der Heyden, CDC Sales Manager, commented that “OTT platforms and services are the place where movies travel best.” “For us, the arrival of new services on the market just represents a great opportunity for more business,” he said.
