The Austrian distributor announced scripted and factual content deals across Europe, North America and Asia, including new partnerships with Disney in Portugal and Canal+ in Austria.

ORF-Enterprise has unveiled a series of international distribution agreements secured at Mipcom 2026, covering scripted series, documentaries and catalog titles for broadcasters, streaming platforms and FAST services.

Among the key deals is a first-time agreement with The Walt Disney Company in Portugal, which acquired ten movies from the Austrian crime franchise Tatort Vienna. The sale establishes a new customer relationship between the two companies in the territory.

Tatort Vienna.

ORF-Enterprise also signed a major fiction licensing agreement with Canal+ in Austria, comprising a selection of contemporary productions, established series and Austrian television classics.

The package includes Kafka, Weber & Breitfuß, all nine seasons of Four Women and a Funeral, The Curious Case of Gerti B., Backwoods Crimes, the three installments of In the Shadow of Fear, Lights Out, Kottan’s Investigations and Kaisermühlen Blues.

Meanwhile, GSN acquired seasons 18 to 20 of long-running crime series Soko Kitzbuehel for the United States and Canada, while Austrian-Portuguese drama JONES was licensed for the United Kingdom and Ireland.

In the FAST segment, Samsung TV Plus picked up a package for Germany, Austria and Switzerland featuring The Nosy Brothers, Old Money, The Kebab Incident, Polt and Dave.

“International distribution extends the value of outstanding content far beyond its original market. These agreements demonstrate how distinctive Austrian programming can succeed across very different territories, genres and forms of distribution when compelling storytelling is matched with the right commercial strategy,” said Matthias Seiringer, CEO of ORF-Enterprise.

Factual Content Expands International Reach

ORF-Enterprise also reported new international sales for its factual programming portfolio.

In Portugal, public broadcaster RTP acquired a substantial package led by the first season of Glambitious and a selection of nature and history documentaries, including Superfish – Wild Salmon, Mission Sea Otter – Saving California’s Kelp Forests, Croatia’s Coast – Endless and Wild, Zealandia – The Hidden Continent and Wild Abruzzo – Nature’s Jewel in the Heart of Italy.

In Italy, Rai renewed the rights to Beauty and Despair – Austria’s Empress Sisi, while Canal+ Polska acquired Connemara – Ireland’s Savage Beauty and Mission Sea Otter – Saving California’s Kelp Forests.

Canal+ France picked up both installments of Vanishing Kings – Lions of the Namib and Russia’s Revenant – The Return of the Siberian Tiger. Belgian broadcaster RTBF also acquired Mission Sea Otter.

In Asia, PTS Taiwan secured a factual package featuring Wild Transylvania – Dracula’s Hidden Kingdom, Java and Bali – The Element of Surprise and Hidden Islands of the South Seas.

“New customers are discovering our fiction, established partners are expanding their commitment with blue-chip factual, and proven library titles are gaining fresh relevance on thematic and FAST services,” said Armin Luttenberger, Head of Content Sales International at ORF-Enterprise.

The distributor also announced additional licensing agreements for onboard entertainment services operated by Deutsche Bahn, Air China, Oman Air and Hainan Airlines, expanding the distribution windows available for its catalog.

In the formats business, ORF-Enterprise confirmed that the South African adaptation of Lonely Hearts Club, acquired by Indigenius in 2025, will continue with third and fourth seasons.

The agreements reflect ORF-Enterprise’s strategy of expanding the international reach of Austrian programming while generating additional value from its catalog across linear television, streaming, FAST and other distribution platforms.

La entrada ORF-Enterprise Closes Mipcom with Sales to Disney, Canal+, RTP and Samsung TV Plus se publicó primero en TTV News.

The acclaimed actor and star of ATV’s Land of the Sun captivated Cannes, drawing international attention to the broadcaster’s new season title.

The leading star of TIMSBI Productions’ latest drama Land of the Sun, distributed by ATV Distribution, Burak Özçivit attracted considerable attention from international industry professionals, media representatives and fans, making his appearance one of the notable moments of the market.

As Mipcom brought together key players from the global television and media industry, Land of the Sun took its place in ATV’s international showcase. Özçivit also attended ATV’s New Season Launch event, held on the opening day of Mipcom, where the broadcaster presented its upcoming productions to international guests. His participation added further excitement to the international promotion of Land of the Sun, attracting attention both at the exhibition venue and throughout Cannes.

The actor received a warm welcome from fans and visitors across the city, with many eager to meet him and take photographs. His appearance in front of billboards featuring Land of the Sun further raised the series’ profile, adding to its visibility during the international television market.

Burak Özçivit Meets International Industry Professionals at the ATV Stand

At the ATV stand, Özçivit met with international buyers, industry professionals and members of the press, sharing insights into Land of the Sun, his character and the series’ international journey.

Among those interviews, Özçivit spoke exclusively with ttv about portraying Kenan Kozan, the appeal of impossible love and the emotional connection his stories share with Latin American audiences. The full interview is available here.

Özçivit and Burak Sağyaşar, Co-Founder and CEO of TIMSBI Productions and producer of Land of the Sun alongside Timur Savcı, were welcomed by Ali Türkarslan and ATV executives.

Özçivit: “Love Is the Universal Language of Turkish Dramas”

During his interviews at the ATV stand, Özçivit reflected on the international success of Turkish dramas and the universal emotions that enable their stories to resonate with audiences across cultures.

Emphasizing the collective effort behind every successful production, the actor also sent his regards to his co-stars, who were unable to join him in Cannes due to their demanding filming schedule.

Özçivit highlighted love as one of the most powerful themes connecting audiences around the world, noting that viewers from different cultures can relate to the emotions and experiences of the characters they watch. He emphasized that this emotional connection is one of the key factors behind the international success of Turkish dramas.

He also underlined the cultural impact of Turkish productions, explaining that they introduce Turkey’s culture, cities and tourism destinations to audiences worldwide. Speaking about Land of the Sun, Özçivit noted that the series brings this universal emotion to the forefront through his character, Kenan Kozan.

Produced by TIMSBI Productions, with Timur Savcı and Burak Sağyaşar as producers and a screenplay by Yıldız Tunç, Land of the Sun combines a compelling storyline, distinctive characters and a captivating atmosphere, attracting interest from international buyers.

Özçivit’s participation in ATV’s New Season Launch and his appearance at Mipcom 2026 added star power to the broadcaster’s international showcase, further raising the profile of Land of the Sun and highlighting the global appeal of Turkish drama.

La entrada Burak Özçivit Brought Land of the Sun to the Spotlight at Mipcom se publicó primero en TTV News.

The Turkish star traveled to Mipcom Cannes to promote ATV Distribution’s new drama, produced by TIMSBI Productions, and spoke with ttv about portraying Kenan Kozan, the appeal of impossible love and the emotional connection his stories share with Latin American audiences.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Turkish star Burak Özçivit was among the special guests at Mipcom Cannes 2026, where ATV Distribution invited the actor to promote Land of the Sun (Güneşin Doğduğu Yer), one of its leading new dramas for the international market.

On Monday, October 12, Özçivit visited ATV’s stand at the Palais des Festivals, meeting international buyers, industry executives and members of the press. That evening, he joined the company’s exclusive dinner in Cannes, where ATV presented Land of the Sun and Different Lives to international clients, with the participation of actors and producers from both series.

During the event, Özçivit spoke with ttv about his approach to Kenan Kozan, the protagonist of Land of the Sun, and why passionate, often impossible love stories remain central to his career.

“I already knew what I needed to focus on [when building the performance]. I also drew on my previous experience. I’ve been in this business for more than 20 years now, and I know how to understand and analyze a character. I focused on those emotions I’ve explored in the past to bring Kenan to life,” he explained.

With a career spanning two decades, Özçivit has become one of Turkey’s most internationally recognized actors, starring in major productions such as Magnificent Century (Muhteşem Yüzyıl), Lovebird (Çalıkuşu) and Endless Love (Kara Sevda), the latter winner of the 2017 International Emmy Award for Best Telenovela. He also played the title role in the historical drama Kuruluş Osman from 2019 to 2025, further strengthening his international profile before returning to contemporary romantic drama with Land of the Sun.

Produced by TIMSBI Productions for ATV, Land of the Sun premiered in Turkey on September 17 and is distributed internationally by ATV Distribution. The series is produced by Timur Savcı and Burak Sağyaşar, written by Yıldız Tunç and directed by Çağrı Vila Lostuvalı and Çiğdem Bozali.

The drama follows Kenan Kozan, the son of one of Adana’s most powerful families, whose life changes when he falls in love with Leyla Breger, played by Beyza Gümülcine. Their relationship begins in Germany before taking them to Adana, where family loyalties, secrets and betrayal threaten their future together. Kenan’s relationship with Leyla places him between his family’s expectations and his commitment to the woman he loves, a conflict that Özçivit sees as part of a broader emotional thread running through his work.

“The atmosphere and the locations are different, but the emotion is the same as in my previous projects: a man who is passionately in love with a woman,” he said. “When you love someone, do you let them go or do you fight to keep them by your side? That’s the question we’re exploring. Kenan Kozan never lets go of the love of his life. It’s a passionate love. In my previous projects, I’ve also portrayed men who fight to keep the women they love close to them.”

For Özçivit, the emotional appeal of Turkish dramas is closely connected to their ability to portray universal feelings through intense romantic relationships. It is also something he considers when deciding which projects to take on.

“When I choose a project, I always focus on love, and especially on impossible love. I know how much Latin American viewers appreciate this theme of impossible love and how strongly it resonates with them. That’s also why I value these kinds of stories when choosing a project. They’re the kind of stories that connect with audiences in those countries,” he told ttv.

Asked about the message at the heart of Kenan and Leyla’s story, Özçivit pointed to the character’s determination to hold on to the woman he loves: “The message we want to convey through this story is that if you love someone, you should never let them go. You should never give up on that love,” he explained.

Land of the Sun has also delivered encouraging early results in its domestic market. The series ranked first in Turkey’s AB and ABC1 audience categories with its fourth episode, broadcast on Thursday, October 8. In the Total audience category, it ranked third with a 4.27 rating and a 13.62% audience share.

Its premiere on September 17 had previously recorded a 3.91 rating and 13.31% share in the AB category, while reaching a 4.25 rating and 13.50% share among ABC1 viewers, according to figures reported by ATV from Kantar Media.

The series’ early performance provides a domestic backdrop to ATV Distribution’s international promotion of the drama at Mipcom, where Özçivit’s participation brought the story of Kenan and Leyla directly to international buyers.

Different Lives Stars Join ATV’s Mipcom Celebrations

ATV’s Mipcom activities also featured Different Lives stars Rahimcan Kapkap and Elçin Zehra İrem, who attended the distributor’s VIP dinner on Monday, October 12, meeting international buyers, press and media partners. The following day, the actors visited ATV’s stand at the Palais des Festivals, while billboards promoting the series across Cannes helped raise its profile during the market.

The actors expressed their pride in representing a production brought to life by a team of approximately 300 people. They described their participation in Mipcom as a milestone beyond their expectations and welcomed the opportunity to see audiences from different cultures connect with the story.

Produced by NTC Medya, Different Lives explores the contrasting sides of Istanbul through a young cast and a story centered on social differences. The drama is among ATV Distribution’s key titles presented to international buyers at Mipcom 2026.

La entrada Burak Özçivit on Land of the Sun and the Universal Appeal of Impossible Love se publicó primero en TTV News.

ATV’s Group Head of Sales and Distribution highlighted the international reach of its youth-oriented drama at Mipcom, following its ratings success in Turkey on October 12. The company also promoted Land of the Sun, starring Burak Özçivit, at an exclusive dinner for international buyers in Cannes.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Different Lives is emerging as one of ATV Distribution’s key international titles, with sales spanning 32 countries and strong ratings in Turkey. Produced by NTC Medya, the drama is being showcased alongside TIMSBI Productions’ Land of the Sun as part of ATV’s promotional activities at Mipcom 2026.

On Monday, October 12, ATV brought together international buyers, business partners and industry representatives for an exclusive dinner in Cannes, attended by Land of the Sun star Burak Özçivit and Different Lives actors Rahimcan Kapkap and Elçin Zehra İrem. The cast also participated in promotional activities at ATV’s stand.

“It was a huge event. We hosted three actors from our series in Cannes. Burak Özçivit, the leading actor of Land of the Sun, came and met with everyone. We also had Rahimcan Kapkap and Elçin Zehra İrem from Different Lives. I think everyone had a great time,” Müge Akar, Group Head of Sales and Distribution at ATV Distribution, told ttv during the market.

Land of the Sun (Güneşin Doğduğu Yer) is a TIMSBI Productions drama starring Burak Özçivit as Kenan Kozan. The story follows the son of a powerful family in Adana whose life changes when he falls in love with Leyla Breger, setting the stage for a conflict involving family loyalties, secrets and cultural differences.

“Land of the Sun is produced by TIMSBI Productions, one of the leading producers in Turkey. They previously produced series such as Bitter Lands, Deception and The Trusted, which also aired on ATV. Now they’re back with Land of the Sun,” Akar explained.

“The story, the setting and the overall production are all very well done. It’s a classic telenovela story, combining love, family betrayal and secrets. It has the perfect combination of all those elements,” she added.

ATV’s other major title, Different Lives (Altı Üstü İstanbul), follows Emir, a talented young footballer from a poor Istanbul neighborhood who dreams of lifting his family out of poverty. Joining the club of a powerful businessman brings him into a world of privilege, rivalries and secrets surrounding his brother’s death.

“Different Lives is produced by NTC Medya, which previously made series such as Orphan Flowers, which was very popular in Latin America, and Love and Hate, another successful title. Now they’re producing Different Lives, a very warm neighborhood story that definitely appeals to younger audiences,” Akar said.

“That’s particularly important today. I speak with broadcasters and digital platforms around the world, and everyone wants to attract younger audiences. This is exactly the kind of content that can help them do that.”

“Having well-known actors and actresses always helps. It’s much easier to market a series when you have recognizable names,” she explained.

Different Lives Leads Ratings and Expands International Sales

On Monday, October 12, coinciding with the opening of Mipcom, Different Lives topped Turkey’s television ratings across all three major audience categories: Total, with a 7.51 rating; AB, with 4.80; and ABC1, with 7.05, according to TİAK figures reported by Turkish media.

Meanwhile, Land of the Sun, which premiered on September 17, recorded ratings of 4.27 in Total, 3.49 in AB and 4.43 in ABC1 for its fourth episode, broadcast on October 8.

“Interest has been really high. We’re very happy with these three days at Mipcom, and I think we’ll be announcing many deals for both series after the market,” Akar said.

“In fact, Different Lives is already available in 32 countries. Since it started during the summer, we have more episodes available and we’ve had more time to pitch it to buyers. It’s already available in the Middle East, North Africa and the CIS region, which is a significant success for us,” she said. “I think we’ll be adding many more countries, including for Land of the Sun. I’m expecting a lot of new deals,” Akar concluded.

La entrada Müge Akar, ATV Distribution: “Different Lives Is Already Available in 32 Countries” se publicó primero en TTV News.

Mediterráneo Mediaset’s Director of Sales, Distribution and Fiction highlighted the international sales of Pure-bred at Mipcom, alongside new titles Marusía: Naval Academy and Olivia. The distributor is also expanding the reach of La Favorita, now available in 98 territories.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

With Pure-bred (Pura sangre) sold to 28 territories and La Favorita (La favorita 1922) available in 98, Mediterráneo Mediaset is expanding the international reach of its Spanish scripted catalog. At Mipcom 2026, the company is also showcasing Marusía: Naval Academy (Marusía. Vientos de honor) and Olivia, which is being offered both as a finished series and for local adaptation.

Silvia Cotino was appointed Director of Sales, Distribution and Fiction at Mediterráneo Mediaset in early October, adding responsibility for the group’s scripted productions to her international sales and distribution duties.

“I’ve recently taken on a new role within Mediaset España’s fiction division, adding those responsibilities to my previous work in sales and distribution. I’m very grateful for the trust placed in me by my managers and for the support of a wonderful team. It’s a very young team, and we’re all working in the same direction to give the Mediterráneo and Mediaset brands, and the group’s content, the greatest possible visibility worldwide,” Cotino told ttv at Mipcom.

“At Iberseries, we presented several of our latest titles. One of them is Pure-bred, a series we produced with Shine Iberia that has already been sold to 28 territories. We’re very pleased, particularly because it’s a Spanish-language production that has managed to reach markets such as English-speaking audiences in the United States, the United Kingdom and Ireland. Those are challenging markets for us,” she said.

Pure-bred is a scripted production from Shine Iberia for Mediaset España, set in a rural environment and starring Ángela Molina, Pep Munné, Aitor Luna and Amaia Salamanca.

Another addition to the catalog is Marusía: Naval Academy, produced by Mediaset España in collaboration with Unicorn Content and scheduled for Telecinco’s prime time.

“It’s a series that Telecinco will premiere soon. A group of cadets arrives at a naval academy where a suicide took place the previous year. On one side, there’s the investigation into what happened among those young people, and on the other, the arrival of the new cadets. It was actually filmed at the Naval Academy, so it has wonderful production values and real locations. We’re very happy with the result,” Cotino said.

“We also presented Olivia at Iberseries, a Studio60 and Womack production for Disney+ Spain. Mediterráneo handles international distribution. It’s a feel-good family drama from the creator of El chiringuito de Pepe, designed for audiences of all ages,” Cotino explained.

“At such a complicated time, it’s a series that offers viewers a smile throughout the six episodes of its first season. It’s set around the world of olive oil, and we’re also hoping to secure adaptation deals. We believe it’s a very strong concept for local remakes.”

La Favorita Closes In 100 Territories

“La Favorita has been one of our greatest successes in recent years. It’s currently available in 98 territories, so now we want to reach 100,” Cotino said with a laugh.

“It’s also available on different platforms depending on the market. In Spain, it’s on Netflix; in Latin America, we’ve worked with Flow and HBO Max, and we’ve also reached Belgium and Arab countries. It’s a series that has given us enormous satisfaction,” she added.

A New Joint Presence in Cannes

Mediterráneo’s participation at Mipcom 2026 also marks a step forward in the commercial collaboration between MFE-MediaForEurope and ProSiebenSat.1.

“For the first time at Mipcom, we’re sharing a stand as part of the MFE-MediaForEurope group, which Mediterráneo belongs to, alongside our colleagues at Seven.One Studios International,” Cotino said.

The joint space brings together Mediterráneo, Mediaset Distribution and Seven.One Studios International, with each company retaining its commercial identity as part of a broader strategy of international cooperation.

La entrada Silvia Cotino, Mediterráneo: “Pure-bred Has Already Been Sold to 28 Territories” se publicó primero en TTV News.

With Se tiene que morir mucha gente, El castillo and Matar a un oso in its Mipcom slate, the Spanish company is expanding the international reach of its original productions. Speaking with ttv, Rebeca Aguilar discussed the response from buyers and the growing recognition of the Movistar Plus brand.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

The success of Se tiene que morir mucha gente among younger viewers and international buyers’ interest in El castillo and Matar a un oso are shaping Movistar Plus’s international distribution efforts, as the Spanish company looks to expand the reach of its original productions.

“We’re very happy to be bringing several titles that are performing extremely well on our platform. Starting with Se tiene que morir mucha gente, which has been a success with critics, audiences and on social media. It’s been an incredibly positive surprise for the company to have a series that connects so strongly with younger viewers and reaches a generation that can sometimes be difficult to find the right content for,” Rebeca Aguilar, Head of International Distribution at Movistar Plus, told ttv at Mipcom.

Created by Victoria Martín and based on her novel, Se tiene que morir mucha gente is a six-part comedy starring Anna Castillo, Macarena García and Laura Weissmahr. The series premiered on May 21 and, following its performance on the platform, was renewed for a second season scheduled for 2027.

Movistar Plus’s Cannes slate also includes El castillo, a six-part drama created by Isabel Peña and Eduardo Villanueva, in collaboration with Caballo Films and Mafalda Entertainment. Based on Mabel Lozano’s nonfiction book El proxeneta, the series explores criminal networks involved in the sexual exploitation of women in Spain. Following its presentation at the San Sebastián International Film Festival, it premiered on Movistar Plus on October 8.

“El castillo, which premiered last Thursday, its a series we’re extremely proud of. We have Isa Peña as showrunner, dealing with a very sensitive subject in an incredibly delicate and thoughtful way,” Aguilar said.

“And toward the end of the year, we’ll be releasing Matar a un oso, the other title we’re bringing to the market. It’s a coproduction with ARTE, a thriller set in a very special location in the Pyrenees, between Spain and France. Visually, it transports you to a very distinctive and beautiful world. It’s receiving a very positive response from buyers,” she added.

Matar a un oso was created and directed by brothers Jorge and Alberto Sánchez-Cabezudo, whose previous credits include La zona and Nos vemos en otra vida. Inspired by real events, the story begins with the death of a bear named Cachou in Spain’s Aran Valley, triggering a criminal investigation and exposing tensions within a mountain community. The cast includes Eduard Fernández, María Rodríguez Soto, Miki Esparbé, Pol López, Nora Navas and Àlex Monner.

The Movistar Plus Brand

With productions such as Hierro and Antidisturbios among its established titles, Movistar Plus has built a slate of original Spanish fiction with a presence at international festivals and content markets. “We’re very fortunate to have genuinely distinctive stories in our catalog. It’s not just about the visuals, although some of our productions, such as Hierro and Antidisturbios, have a very recognizable visual identity. Beyond that, there’s the talent we work with behind the camera, the scripts and the characters. It’s very much a team effort, and I think that’s what elevates a series to the level we’re looking for.”

“Our team simply focuses on finding good stories with compelling characters that can connect with different audiences, and trying to make those stories travel as far as possible, not just in Spain but internationally,” Aguilar explained.

Movistar Plus received further recognition on the festival circuit in 2026. El castillo screened in the Official Selection at San Sebastián, while Se tiene que morir mucha gente received an award at the FesTVal in Vitoria-Gasteiz, where actress Sofía Otero was also honored.

“I think the brand is very well established. It’s taken many years to build it, working as a team and carefully defining what we wanted to do, which stories we wanted to tell and, above all, how we wanted to tell them. We’re especially proud when someone recognizes our content without even needing to see the logo,” Aguilar said.

“We’re very happy with the reception our titles are getting. We’re bringing a very varied selection, which allows us to reach different types of buyers. Hopefully, we’ll be able to announce some deals soon, because the response has been extremely positive,” she concluded.

La entrada Rebeca Aguilar, Movistar Plus: “The Response to Our Titles Has Been Extremely Positive” se publicó primero en TTV News.

Italy’s Rai and Greece’s ERT acquired Snow White Must Die, while MBC Shahid picked up both the crime thriller and Skam Korea – Fragile for the MENA region. Further deals are under negotiation.

Beta Film has secured a first wave of international sales for its Korean drama slate, announcing new deals across Europe and the Middle East and North Africa during Mipcom 2026.

Public broadcasters Rai in Italy and ERT in Greece have acquired Snow White Must Die (16 x 60′), while MBC Shahid has picked up both the crime thriller and Skam Korea – Fragile (8 x 26′), the Korean adaptation of the international format Skam, for the MENA region.

Further deals are currently under negotiation.

Snow White Must Die

Based on the bestselling German novel by Nele Neuhaus, Snow White Must Die follows a young man who has spent ten years in prison for a murder he cannot remember committing. After his release, he sets out to clear his name.

The crime thriller stars Byun Yo Han (Six Flying Dragons), Ko Jun (The Fiery Priest), Go Bo-gyeol (Hi Bye, Mama!) and Kim Bo-ra (Touch).

Written by Seo Joo-yeon (Save Me 2) and directed by Byun Young Joo (Queen Mantis, Helpless), the series is produced by Hidden Sequence for MBC.

Skam Korea – Fragile

Skam Korea – Fragile is the first Asian adaptation of the global hit format Skam. The eight-part teen drama follows Ji Yu as she navigates academic pressure, identity, friendship and a strained relationship with her seemingly carefree boyfriend, Chan Seong.

Suspecting that Chan Seong may be involved with popular classmate Soo Jin, Ji Yu finds support among a group of girls who are dealing with challenges of their own.

Directed by Ji-hoon Ahn, the series stars So-hee Kim, Eo-jin Kim, Joo-han Gong, Hee-song Kwon and Ji-won Moon.

The acquisition of both titles marks a strategic expansion for Beta Film into the South Korean drama market.

Beta Film handles international sales for both productions.

La entrada Beta Film Secures International Sales for Two Korean Dramas se publicó primero en TTV News.

Speaking with ttv at Mipcom, the executive discussed Globo’s international expansion through finished programming, local adaptations and original format development. The Brazilian media group celebrated 50 years since its first international telenovela sale and received recognition for its contribution to the United Nations Sustainable Development Goals.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Globo arrived at Mipcom 2026 with a series of commercial announcements and new international partnerships, unveiled during a showcase held on Sunday, October 11, at the Carlton Hotel in Cannes. The Brazilian media company confirmed the sale of Blood Red (Vermelho Sangue) to the BBC, highlighted new adaptations of its scripted properties in Portugal, Turkey and Greece, and presented an agreement with Endemol Shine Brasil to develop original entertainment formats.

“We’re very happy. This is the second consecutive showcase we’ve held at Mipcom, and we really enjoy doing it because it’s a way of staying close to the audience here. It’s something we’ve been doing for a long time at Natpe, and taking it to different markets is very interesting because it allows us to bring all our announcements together and show the market everything we’re offering,” said Pablo Ghiglione, Head of International Sales & Co-productions – Americas and APAC at Globo, speaking with ttv.

“This is also a very important year for us because it marks 50 years since the first international sale of a Globo telenovela, which was to Uruguay. It’s a very interesting year, and we’re doing many different things,” he added. The telenovela was The Beloved (O Bem-Amado), which premiered in Uruguay in 1976.

Ghiglione also highlighted the work carried out following the company’s international sales restructuring in 2025. “As you know, last year we reorganized our commercial division and expanded our sales team. Staying close to the market is very important to us. And when I say staying close to the market, I mainly mean staying close to our clients,” he explained.

“These are times of enormous transformation in the industry and, more than ever, we need to understand our clients’ challenges, the problems they’re facing and what solutions we can find together within the full range of business opportunities Globo offers. That includes finished programming, formats, coproductions and the different genres we produce,” he said.

Globo’s Stories Find New Lives in International Markets

During its Cannes presentation, Globo highlighted new international adaptation agreements, including partnerships with SIC in Portugal, Ay Yapım in Turkey and Alpha TV in Greece, another raft of deals that showcase the power of Globo’s storytelling, no matter in what format.

“I think part of the [reason for this success] lies in Globo’s DNA. We’ve always said it: it’s the power of stories, the narrative strength of Globo’s storytelling, something we’ve been doing for decades,” Ghiglione said, discussing the international appeal of the company’s content.

“Over the past 50 years, for most of that time, we’ve done it through stories told in Brazil. But once we made the decision to license our scripts for local adaptations, those stories reached new horizons. Being able to preserve that narrative strength while telling the story in a local way is fantastic,” he explained.

“It’s a trend we’re seeing in the market. Audiences want to see themselves on screen in a different, more local way. But at the same time, international stories continue to travel. There’s this duality: on the one hand, the importance of local storytelling, and on the other, the continued appeal of international content. That balance is very healthy,” he added.

Avenida Brasil 2 Generates Interest Ahead of Its Premiere

Among Globo’s upcoming releases is Avenida Brasil 2, the continuation of one of its most internationally successful telenovelas. Written by João Emanuel Carneiro, the new production will revisit the characters years after the events of the original series and is scheduled to premiere in Brazil in January 2027.

“Avenida Brasil is not a remake. It’s a continuation of the story. It’s different from what we did with Pantanal or Vale Tudo, for instance, which were extremely successful remakes both in Brazil and now internationally,” Ghiglione explained.

“Avenida Brasil 2 is something different from what we’ve done before because it will continue the story around fifteen years after the original Avenida Brasil ended. We’re very excited about it,” he said.

“The day Globo announced that we were going to have Avenida Brasil 2, my phone exploded with messages from international clients who had immediately heard the news. It was incredible,” he recalled.

“We’re already negotiating in several markets, and we’ll have news very soon. Certainly well before the series premieres, because interest is extremely strong. That makes us very happy, and we’re eager to work on its international distribution,” he revealed.

Another announcement from Globo’s Cannes showcase was its agreement with Endemol Shine Brasil to develop original entertainment formats with international sales potential. “That’s part of our search for innovation, for doing things differently at a time when the industry is changing. I think now, more than ever, we have to be creative, and these agreements demonstrate exactly that,” Ghiglione said.

“On the one hand, we have our traditional sales structure, which we expanded through last year’s reorganization and which is already delivering excellent results. For example, the adaptation of Señora del destino in Peru with América, which was a huge success, or the sale of Blood Red to the BBC, which was something completely unprecedented even for the BBC itself,” he highlighted. “We have that traditional side of the business, but we also need to be creative in other areas. That’s exactly what the co-development agreement with Endemol is about: our Globo Studios teams working together with the international market to develop successful formats, this time co-created by Endemol and Globo.”

Globo Honored by Mipcom and the United Nations

During Mipcom 2026, Globo received the Mipcom Recognition for SDG Impact, presented in association with the United Nations in recognition of its contribution to the Sustainable Development Goals (SDGs).

The recognition highlights Globo’s use of media, storytelling and responsible business practices to help advance social and environmental objectives.

The initiatives recognized include the company’s sustainability commitments, responsible audiovisual production practices and the treatment of social issues through its programming.

Globo reported that it had achieved significant environmental targets in 2026, including operating on 100% renewable energy and implementing practices designed to reduce waste and make audiovisual production more sustainable.

La entrada Pablo Ghiglione, Globo: “We’re Already Negotiating Avenida Brasil 2 in Several Markets” se publicó primero en TTV News.