Eric’s leadership will drive scalable and innovative opportunities for brands and advertisers to connect with audiences in Latin America through Canela Media
Canela Media announced the appointment of Eric Tourtel as its President of Latin America to usher in a new era of opportunity and growth in the region. Eric will oversee Advertising Sales Strategy, Commercial Operations and B2B Marketing for Canela Media in Latin America.
Eric’s 25 years of industry trajectory brings a wealth of expertise that will propel Canela Media’s growth in Latin America towards even greater success. A true advertising luminary, Eric’s track record of excellence across diverse global markets speaks volumes. His transformative leadership as the CEO of Teads Latin America over the course of a decade has demonstrated his ability to drive innovation, growth and navigate complex challenges. Tourtel’s role as President of Canela Media Latin America will aim to continue to establish Canela Media as a trusted partner and must-buy for advertisers, drive innovation and continue to create and redefine solutions in this ever-evolving advertising space ultimately driving growth for Canela Media throughout Latin America.
Commenting on this strategic move, Isabel Rafferty Zavala, Founder & CEO of Canela Media, stated “Canela Media’s journey has been remarkable in the region, with our product reaching every corner of Latin America. We’ve achieved remarkable branding and growth in Mexico and Colombia. Now, the time has come to amplify our efforts and continue to scale as this is a pivotal time for growth in Latin America. As the demand for premium, free ad-supported streaming TV services continues to surge across the region, Canela Media is ready to introduce audiences to our groundbreaking content. Together, under Eric’s leadership, we are set to provide new and innovative opportunities for brands and advertisers to connect with audiences in Latin America through Canela Media.”
During Tourtel’s tenure at Teads, he accomplished significant milestones for the global omnichannel media platform, including the establishment of Teads’ presence in Latin America, fostering strong relationships with advertisers, agencies, and publishers, and driving remarkable growth throughout the region. Over the last decade, Teads expanded its operations across six key markets in Latin America, as well as in Miami.
“I am honored to embark on this exciting journey with Canela Media after an amazing experience building Teads in Latin America,” said Eric Tourtel. “Having closely followed Canela’s impressive trajectory over the past four years, my admiration for the Company’s commitment to cultural authenticity and impactful storytelling has only deepened. I am thrilled to fuse my AdTech background with Canela’s original content strategy, foreseeing a potent synergy that will take us to the forefront of innovation across all Canela’s distribution channels and platforms. Furthermore, I am delighted to be working under the leadership of our visionary Founder and CEO, Isabel Rafferty-Zavala.”
